Content Cleanup and Messaging Revision

WordPress and WPBakery Website Refresh, Mobile Fixes and SEO Optimisation. We are looking for an experienced WordPress developer to modernise and improve our existing website: o3e.co.uk The site runs on WordPress 7.0 with a legacy WPBakery installation. This is a refresh rather than a full rebuild. Main Objectives -Improve clarity, credibility and calls to action -Modernise the design to a 2026 standard -Improve mobile and tablet responsiveness -Simplify website management for non developers -Improve speed, SEO and GEO readiness --- Technical Requirements --- Hero Section Create a more flexible homepage hero with: Clear primary and secondary calls to action Optional YouTube video Full width layout option Strong mobile and tablet responsiveness --- Event Viewer Improve the existing event viewer by: Simplifying the layout Improving spacing and navigation Making event information easier to scan Adding clearer calls to action Improving mobile usability --- Responsive Fixes Review and correct breakpoints across the full site, including: Mobile portrait and landscape Tablet portrait and landscape Header and navigation Forms, buttons, images and content sections Plugin Review Update plugins safely Test compatibility before and after updates Remove unused or dormant plugins Flag performance, security or compatibility risks Ensure a full backup is taken first --- SEO and GEO Improve the site structure for search engines and AI search, including: Heading structure Metadata Internal links Image alt text Schema where appropriate Page speed Duplicate content and redirects --- Animation Add subtle, lightweight animations and hover effects that modernise the site without slowing it down or delaying access to information. Bring in line with expectations for web 2026 (i.e. latest css) --- Content Principles All updated pages should follow three principles: Clarity. Credibility. CTA. Every section should quickly explain: Who the service is for What participants do What business outcomes it supports What charitable impact it creates What the visitor should do next Duplicate or overlapping pages should be consolidated into stronger, updated 2026 pages, with redirects applied where required. --- Homepage Updates Refresh the homepage messaging and feature three key events: -OnBoard -Charity Bike Build -Performance Wheelchair Challenge These should be displayed dynamically using video, interactive cards or structured panels. Each event should show: Who it is for What participants do Business outcomes Charity impact A clear call to action Include a prominent Discover All of Our Events link. Embed a Zoho enquiry form directly on the homepage rather than using a separate WordPress form plugin or contact page. --- WPBakery Components All new or updated sections must be: Reusable through the WPBakery Library Clearly named Easy for non developers to edit Responsive by default Editable without custom coding Performance and Accessibility The refreshed site should include: Optimised images Lightweight scripts and animations Good colour contrast Accessible navigation and forms Minimal layout shift No unnecessary sliders or plugins Deliverables Refreshed homepage Updated hero options Improved event viewer Responsive fixes across the site Plugin audit and clean up SEO and GEO improvements Zoho form integration Reusable WPBakery components Duplicate page consolidation and redirects Cross device testing Staging site, backup and live deployment Short handover guide or video Working Process All work should be completed on a staging site, not directly on the live website. Please be clear on how you will do this. Please include in your proposal: Relevant WordPress and WPBakery examples Your recommended approach Any risks or limitations What is included in the price Your approach to staging, testing and backup Confirmation that all new sections will be editable by non technical users