Content Creator & Brand Ambassador (Male, 40+)

TrueFords — Content Creator & Brand Ambassador (Male, 40+) Project type: Ongoing / Recurring Location: Remote (UK-based preferred) Budget: To discuss (monthly retainer or per-video) About TrueFords TrueFords is a UK menswear brand specialising in premium Non-Iron dress shirts for the modern professional man. Our shirts are engineered to look sharp from morning meetings to evening dinners — no ironing, no fuss, no compromise on style. We sell direct-to-consumer and through TikTok Shop, and we're scaling fast. Our customer is the man who values his time and his appearance: he wants to look put-together without spending Sunday night at the ironing board. Who We're Looking For We need a male content creator, aged 40+, to become the recurring face of the brand — our "founder/ambassador" persona. You'll embody the TrueFords customer: confident, well-presented, articulate, and relatable to professional men in their 40s, 50s and beyond. This is not a one-off gig. We're building a long-term relationship and want someone who can produce content on a regular basis (weekly/bi-weekly). You are: A man, 40+, comfortable and natural on camera Well-spoken in English (native or fluent — clear, confident delivery) Smart, mature presence — the kind of man other men trust and aspire to Able to deliver "founder-style" content: speaking to camera about the product, the philosophy behind it, styling tips, and customer pain points Self-sufficient with filming (good lighting, clean audio, decent camera/phone) What You'll Create Founder-style "talking head" videos (UGC + VSL format) Product demonstrations (the Non-Iron feature, fit, styling) Lifestyle content showing the shirts in real professional settings TikTok / short-form vertical video, optimised for social commerce We provide the products, scripts/talking points, and creative direction. You bring the presence and authenticity.