Content Designer Needed for Downloadable Guide / Lead Magnet

We are looking for an experienced freelancer to help create a high-quality downloadable guide for a newsletter serving accounting firm owners and professionals. The guide will focus on how accounting firms can move upmarket and begin serving mid-market clients. The subject-matter expertise and core content will be provided, but we are looking for someone who can help turn that expertise into a polished, engaging, and valuable resource that encourages newsletter subscriptions. Scope of Work: The selected freelancer may assist with: Organizing the provided ideas and expertise into a clear guide structure Helping refine or edit the written content for clarity, flow, and readability Designing the guide as a professional, visually engaging PDF Creating supporting graphics, callout boxes, checklists, or worksheets where appropriate Ensuring the final guide is easy to read and provides meaningful, actionable value to accounting firm owners Offering recommendations on the ideal length, format, and structure for the resource This will not be a 50-page ebook. We are envisioning a concise but substantial guide that feels highly valuable and specific to its audience. Ideal Freelancer: We would especially like to hear from freelancers who have experience with: Designing ebooks, white papers, lead magnets, or downloadable guides Content marketing and newsletter growth B2B, accounting, professional services, or financial-services content Editorial design and information layout Turning expert knowledge or rough notes into polished educational content Experience with both content development and design would be ideal, although we are open to specialists who can clearly explain which portions of the project they would handle. Deliverables: Expected deliverables may include: Recommended outline and content structure Edited and formatted guide copy Professionally designed PDF Editable source file Final web-optimized PDF Cover design and supporting visual elements To Apply: Please include: Examples of downloadable guides, ebooks, white papers, or lead magnets you have created A brief explanation of your process Whether you provide both writing/editing and design Your estimated project timeline Your proposed all-in project cost Any initial ideas or recommendations you have for making this guide especially valuable to accounting firm owners We are looking for someone who can do more than simply format a document. We would like a creative and strategic partner who can help us produce a resource that feels authoritative, practical, and worth exchanging an email address to receive.