Content & Growth Manager (YouTube → Website, Pinterest, Social Media & Affiliate Marketing)

Content & Growth Manager (YouTube → Website, Pinterest, Social Media & Affiliate Marketing) About Us We are building a modern digital media company with YouTube as our primary content source. Our goal is to turn every piece of content into a complete content ecosystem that drives traffic, generates affiliate revenue, and builds long-term business assets. We are looking for a proactive Content & Growth Manager who can own our content distribution strategy and help grow our website and social channels. This is a long-term position with opportunities to grow into a leadership role. Responsibilities Website & Content * Repurpose YouTube videos into high-quality SEO-friendly blog posts. * Upload and format articles in WordPress. * Optimize posts with headings, images, internal links, and metadata. * Keep content organized and maintain a publishing schedule. Pinterest * Create engaging Pinterest Pins for every article. * Optimize boards, keywords, and descriptions. * Schedule Pins using approved tools. * Grow organic traffic to the website. * Monitor analytics and continuously improve performance. Instagram & TikTok * Repurpose existing YouTube content into short-form videos. * Create captions and publish consistently. * Drive traffic toward the website and other owned platforms when appropriate. * Stay current with platform best practices. Affiliate Marketing * Research and join relevant affiliate programs. * Add affiliate links naturally into website content. * Update existing articles with new affiliate opportunities. * Track clicks, conversions, and revenue. Content Strategy * Develop a content publishing workflow. * Maintain a content calendar. * Identify opportunities to repurpose existing content into multiple formats. * Suggest improvements based on analytics and performance data. Required Skills * WordPress * SEO fundamentals * Pinterest marketing * Affiliate marketing * Instagram and TikTok content management * Excellent written English * Canva (or similar design tools) * Strong organizational skills * Ability to work independently and solve problems Bonus Skills * Google Analytics * Google Search Console * Keyword research * Email marketing * Basic image editing * AI tools for content production * Experience working with recipe, lifestyle, or media brands What We're Looking For We want someone who thinks like a business builder—not someone who simply posts content. You should enjoy creating systems, improving workflows, finding new traffic opportunities, and increasing revenue over time. We're looking for someone who takes ownership, communicates clearly, meets deadlines, and continuously looks for ways to improve results. To Apply Please explain: What would you do first? How would you turn the video into a website article? How would you optimize the article for SEO? How would you create Pinterest content? How many Pins would you create and why? How would you use Instagram? How would you use TikTok? Where would affiliate links fit into the process? What tools would you use? Which tasks would you automate or use AI for? What metrics would you track every week? What would your publishing timeline look like (Day 1, Day 2, Day 3, etc.)? If you wanted to double website traffic over the next year, what would you focus on first? Are there any additional traffic sources or monetization opportunities you would include that are not mentioned above? There is no single correct answer. We are interested in understanding how you think, organize work, prioritize tasks, and identify opportunities for growth.