Content Growth Specialist (SEO, GEO & Industry Outreach)

We're looking for someone to help expand a premium cycling components brand's online presence through long form written content and third party publication. The primary responsibility of this role is to research, write, and distribute high quality articles that increase visibility across both traditional search engines and AI powered search platforms. This role is centered around content distribution rather than simply writing. You'll be responsible for developing articles on topics related to cycling, triathlon, bike fit, comfort, endurance performance, and cycling equipment, then identifying opportunities to publish those articles on platforms such as Medium, Substack, industry blogs, dealer websites, newsletters, and other relevant publications. This role requires someone who is constantly scouting for new publishing opportunities, building relationships with editors and website owners, and reaching out to secure placements. We expect you to maintain an active outreach pipeline, continuously identify new publications worth targeting, and consistently look for ways to expand the brand's visibility through high quality third party content. Day to day work will be organized and tracked through Airtable, Google Drive, and Notion. We're looking for someone who is proactive, highly communicative, and able to work independently. This is not a role where you'll wait for assignments. We expect you to actively bring new ideas, identify worthwhile topics, research publishing opportunities, follow up with editors, provide regular progress updates, and keep a steady pipeline of articles moving from idea to publication. Strong communication with the team is essential, and we're looking for someone who naturally takes ownership and is always looking for the next opportunity to expand our reach. Experience with cycling, triathlon, endurance sports, SEO, journalism, digital publishing, or technical writing is highly preferred.