Content Marketing Specialist

We’re building a content marketing function for a growing software company and are looking for an experienced Content Marketing Specialist to help execute our strategy across social media, email marketing, and paid digital channels. Reporting to the Director of Marketing, you’ll be responsible for turning the content plan into consistent, high-quality campaigns and communications. This isn’t a design-only or scheduling-only position. We need someone who understands how content supports wider business goals - not simply how to make something look good in Canva. The role will begin part-time, with the potential to grow into a full-time position based on performance and business needs. What You’ll Do Execute the content marketing plan across social media, email, and paid digital channels Manage the day-to-day social media calendar, including planning, scheduling, publishing, and community engagement Build and send email campaigns using HubSpot Support the execution of paid social and digital advertising campaigns Create on-brand content and marketing assets using Canva or similar tools Write clear, engaging copy for social posts, emails, and advertisements Track key performance metrics, including engagement, reach, open rates, and click-through rates Identify what’s working and recommend areas for improvement Collaborate closely with the Director of Marketing to execute the broader content strategy What We’re Looking For At least 3–5 years of digital or content marketing experience; 5+ years preferred A strong understanding of content marketing strategy and how it supports business growth B2B marketing experience is preferred Hands-on experience across social media, email marketing, and basic paid advertising Practical experience using HubSpot Strong Canva skills or experience with a similar design platform Excellent writing skills across social, email, and advertising formats A performance-focused mindset with the ability to interpret basic marketing data Self-directed, dependable, and comfortable working asynchronously with a distributed international team Engagement Details Start: Part-time, with the potential to grow into a full-time role Location: Remote; open to candidates worldwide Reporting to: Director of Marketing How to Apply Please submit: Your résumé or CV A portfolio or examples of relevant work, if available Optional: A short video introducing yourself and explaining why you’re a good fit. This isn’t required, but it’s a great way to stand out.