Content Marketing for K-12 App

We’re looking for an experienced marketing strategist to lead strategy and content for our live online K-12 education app offerings. Prior experience marketing to K–12 school administrators and decision-makers is required. Focus areas include marketing automation, including email marketing, website content, newsletters, social media, and AI/SEO (AIO/SEO), with an emphasis on clear positioning, demand generation, and message-market fit. This is a long-term engagement. We have internal teams handling design; we’re seeking a strategic partner to own messaging, content direction, channel alignment, overall project management and execution. Please share relevant experience, examples of K-12 or education-sector work and marketing tools that you are conversant with in your proposal.