Content Repurposer / Editor (Reels + Canva Carousels)

ABOUT US Kale Blossom is a low-tox lifestyle brand. We help people swap toxic everyday products (cleaners, personal care, kids' stuff, pantry staples) for cleaner ones, and we do it through Instagram reels and carousels. Our voice is warm, a little sassy, slightly conspiratorial, and always empowering. Never fear-mongering, never preachy. We're growing fast and we need a content creator who can help us produce more without losing that voice. THE ROLE We have a library of B-roll clips, carousel templates, and proven topics. Your job is to turn what we already have into fresh posts. You make the content, we handle the posting and scheduling. The catch: this is not a follow-the-script-exactly job. We'll hand you a clip and a topic, not a shot-by-shot brief. You figure out the hook, the angle, and the words. We'll hand you an existing carousel and ask you to rebuild it in a new design. You run with it. WHAT YOU'LL ACTUALLY DO Edit reels from our existing B-roll: add captions, text overlays, sound and music in our style. Design carousels in Canva, including reworking past carousels into new layouts and angles. Write on-screen text and full captions in our voice: hooks that build curiosity, deep-dive captions, clear CTAs. Take a single clip plus a topic and build a post that performs like our best ones. Learn our content formula well enough to extend it, not just repeat it. WHO WE'RE LOOKING FOR Strong short-form video editor. CapCut, Premiere, or similar. Confident with captions, text timing, and sound. Confident in Canva. You can design a clean, on-brand carousel and remix an old one into something new. A real writer. You can match a brand voice, write hooks that make people stop scrolling, and sound human. If you write like a bot, this isn't the fit. Creative and self-directed. Give you a clip and a topic and you come back with a finished post, not three clarifying questions. Into this space. You live low-tox and clean-living, or you're genuinely curious and ready to go deep on it. This is not the right role for you if you need step-by-step instructions for every post or you can only fill in templates without adapting them. NICE TO HAVE Experience with wellness, health, parenting, or lifestyle content. Familiarity with Instagram growth mechanics and ManyChat keyword CTAs. GROWTH We start contract and part-time. As we build trust, the role expands: more volume, more creative ownership, and more of the process handed to you over time. We want a long-term partner, not a one-off gig.