Content & Static Visuals Creator

BOKKCŌ is a Dubai-based modern luxury lip care and cosmetics brand entering paid acquisition and organic content production. The brand system is locked: colors, typography, gradients, and tone of voice are all defined. What we need now is someone who can actually produce against that system consistently, week over week, across both organic content and paid static creative. This is a hands-on production and content role. We need volume and consistency, not just one beautiful hero shoot. WHAT YOU WILL BE DOING: Producing static ad creative for Meta across our defined formats: seductive macro, hardware focus, ingredient dossier, efficacy graph, 1st energy muse, and typographic anchor. Creating organic content for Instagram and TikTok: product posts, editorial layouts, ingredient spotlights, UGC-style content, and campaign visuals. Shooting and/or directing product photography (macro, flat lay, lifestyle) in line with our visual identity. Adapting and resizing existing brand assets across formats, placements, and channels. Maintaining a fast weekly cadence of new statics and content to combat ad fatigue, since this category requires frequent creative refresh. Working from campaign briefs but contributing your own ideas rather than executing literally without a point of view. WHAT WE ARE LOOKING FOR: You've produced static ad creative and organic content for beauty, lifestyle, or consumer brands, and your portfolio shows real commercial results, not just aesthetically pleasing work. You understand the difference between content built to inform and content built to convert. You're proficient in Figma, Photoshop, and Illustrator, and ideally comfortable directing or shooting product photography yourself. You can work inside a defined brand system precisely, without flattening it into something generic. You're fast: this role needs volume and consistency more than one perfect deliverable a month. You understand visual luxury cues, what negative space, lighting, and composition communicate, and you don't default to stock imagery or templated layouts. TO APPLY: Send your portfolio with at least three examples of static ad creative or content you've made for a beauty or lifestyle brand. Tell us your day rate or project rate. Name one brand whose static creative you think is the best in the world right now, and why, in two sentences. Want me to adjust either JD's seniority/rate framing (junior/freelance vs senior/retainer), or move on to the financial tracker and timeline build now?You said: freelance but senior figuresfreelance but senior figures11:26 PMClaude responded: Updated both for senior-level freelance positioning, meaning the experience bar and rate expectations go up, but it stays project/freelance rather than full-ti…Updated both for senior-level freelance positioning, meaning the experience bar and rate expectations go up, but it stays project/freelance rather than full-time retainer. JD 1: Brand Strategist / Creative Director (Brand Philosophy & Direction) TITLE: Senior Brand Strategist — Creative Direction & Product Philosophy (Freelance) THE CONTEXT: BOKKCŌ is a Dubai-based modern luxury lip care and cosmetics brand. The foundation is built: brand statement, product pillars, visual identity, tone of voice, and our first two hero products are in production. This isn't a brand-from-zero brief. We need a senior strategic voice, someone who has actually taken brands through this exact inflection point before, to sit inside the philosophy with us and resolve the gap between where the brand is conceptually and where it needs to go as we expand categories and scale. This is a paid freelance engagement, not a junior consulting gig. We're looking for someone with the seniority to challenge founder thinking directly and back it with real experience, not theory. WHAT YOU WILL BE DOING: Auditing the existing brand system in full, positioning, pillars, identity, tone, product roadmap, and identifying where internal contradictions or strategic gaps exist. Acting as a senior sounding board and challenger to the founder's thinking, not an executor of direction already decided. Advising on product and category sequencing: what should come next, what the brand can credibly claim, and what would dilute it. Translating brand philosophy into concrete product, content, and positioning decisions as the catalogue expands beyond lip care. Identifying where current brand expression doesn't yet match its ambition and prescribing what closes that gap. Engaging in an ongoing senior advisory capacity, structured as a paid freelance retainer or project scope, not a single deck handoff. WHAT WE ARE LOOKING FOR: You have senior-level experience building or directing brand strategy for beauty, fashion, or luxury consumer brands, having personally taken at least one brand through the early-to-defined-position inflection point this brand is now at. You think in systems, not mood boards. You can hold a brand's existing identity in your head and immediately tell the difference between a deviation that strengthens it and one that dilutes it. You ask hard questions before giving answers, and you've earned the right to push back on a founder because you've been right before. You understand the dynamic of being a senior thinking partner to a founder, not a vendor executing a brief. Experience in GCC or MENA beauty is a strong plus, not a requirement, if your strategic instincts are senior-grade. This is a freelance engagement; we're not looking for junior or mid-level input dressed up as strategy. TO APPLY: Tell us about a brand where you identified a strategic disconnect that wasn't obvious to the founder, and how you resolved it. Two to three sentences is enough. Include your day rate or project rate, senior-level rates expected and respected. JD 2: Content & Static Visuals Creator TITLE: Senior Content Creator & Static Visual Designer (Freelance) THE CONTEXT: BOKKCŌ is a Dubai-based modern luxury lip care and cosmetics brand entering paid acquisition and organic content production. The brand system is fully locked: colors, typography, gradients, and tone of voice are all defined. What we need now is a senior-level creator who can produce against that system at a consistently high bar, week over week, across both organic content and paid static creative, with zero hand-holding on craft or brand consistency. This is a hands-on, senior freelance production role. We need someone who has done this at a real commercial level before, not someone learning on our budget. WHAT YOU WILL BE DOING: Producing static ad creative for Meta across our defined formats: seductive macro, hardware focus, ingredient dossier, efficacy graph, 1st energy muse, and typographic anchor. Creating organic content for Instagram and TikTok: product posts, editorial layouts, ingredient spotlights, UGC-style content, and campaign visuals. Shooting and/or directing product photography (macro, flat lay, lifestyle) at a senior commercial standard. Adapting and resizing brand assets across formats and channels without losing brand fidelity. Maintaining a fast, senior-level weekly cadence of new statics and content to combat ad fatigue in this category. Working from campaign briefs while contributing your own creative point of view, not just executing literally. WHAT WE ARE LOOKING FOR: You have senior-level experience producing static ad creative and content for beauty, lifestyle, or consumer brands, with a portfolio showing real commercial results at scale, not just aesthetically pleasing work. You understand the difference between content built to inform and content built to convert, and you've proven it with results, not opinion. You're highly proficient in Figma, Photoshop, and Illustrator, and ideally capable of directing or shooting product photography yourself without supervision. You can work inside a defined brand system with precision, protecting it rather than flattening it into something generic. You're fast and senior enough to self-manage volume and consistency without close direction. You understand visual luxury cues at a senior level, what negative space, lighting, and composition actually communicate, and you don't default to stock imagery or templated layouts under deadline pressure. TO APPLY: Send your portfolio with at least three examples of static ad creative or content made for a beauty or lifestyle brand, ideally at senior or lead level. Tell us your day rate or project rate, senior rates expected. Name one brand whose static creative you think is the best in the world right now, and why, in two sentences. Attached is the relevant files to the brand identity for your viewing