Content Strategist & Creative Mind, Art Collectible Brand (Part-Time, Ongoing)

**About the Role:** We're a luxury art collectible brand . We need a strategist who isn't just a planner—you're a creative thinker who understands collector psychology, generates original angles, and lives the brand ethos. You'll develop creative direction, own TESTING frameworks, and collaborate with our team to push what converts. **What You'll Do:** - Generate original creative angles and ideas rooted in collector psychology and performance data - Develop creative briefs (angle, audience, hook, messaging) that reflect brand tone and positioning (dark, minimal, exclusive, non-mass-market) - Build and refine TESTING frameworks (A/B structures, audience angles, creative rotations, hypothesis-driven methodology) - Analyze campaign performance data and recommend next STRATEGY iterations—what's winning, what patterns emerge - Collaborate with our creative team, bringing your own ideas to the table - Track creative performance across audiences and identify winning angles for scaling - Think beyond templates—contribute fresh narratives, hooks, and positioning that feel on-brand **We're Looking For:** - 4+ years in ecommerce or direct-to-consumer creative STRATEGY - Deep understanding of paid ads (Meta, TikTok, Google) and what angles convert - Proven experience with creative TESTING, multivariate testing, angle libraries, and data-driven frameworks - **Creative thinker first**, strategist second—you generate ideas *and* validate them with data - Strong grasp of luxury, exclusivity, and niche brand positioning - Analytical mindset where data informs (not replaces) creative decisions - Remote, flexible, **What You Won't Do:** - Create the content yourself (we have a team for that) - Handle general marketing or brand strategy outside creative direction **To Apply:** Send a brief note on your best creative TESTING win (what angle you generated, what STRATEGY framework you used, what data proved it, what scaled). Tell us why collector or luxury brand spaces interest you. We're screening for creative minds who think analytically, not generalists or pure planners