Content Strategist & Information Designer for Biological Solutions Startup

Social Media & Digital Presence Strategy UAE Soil Biology / Biological Solutions Initiative Project budget: USD $500 Project type: Fixed-price strategy + creative direction Timeline: Approximately 2–3 weeks Location: Remote About the Project I am developing a UAE-based initiative focused on biological solutions for rebuilding soil function in arid and degraded environments, with applications across agriculture, urban landscaping and other managed landscapes. Over the past year, I have been conducting field trials in the UAE exploring the use of biologically active compost and microbial inoculation in real-world growing systems. I am currently preparing the initiative for public launch and will begin outreach to potential partners, accelerators, workshop participants and other stakeholders from October 2026. Before beginning outreach, I want to establish a credible, professional online presence that clearly communicates the work, evidence and thinking behind the initiative. This is not a social-media-management role. I am looking for someone to build the positioning, strategy, visual system and content framework that I can subsequently execute myself or hand over to someone else. Objective Create a professional digital presence that: • Establishes credibility in soil biology and biological solutions for arid environments. • Helps define how the initiative should be positioned externally. • Builds awareness and understanding of soil biology and the problem being addressed. • Communicates technical/scientific information in an accessible and visually strong way. • Showcases field trials, data and real-world experimentation. • Positions the founder as someone actively developing and testing solutions in the UAE. • Supports future workshops, accelerator applications, partnerships and pilot opportunities. • Creates a consistent system that can be used for at least the next 12 months. The presence should feel credible, intelligent, evidence-led and contemporary — not like a generic sustainability or environmental Instagram account. Primary Platforms LinkedIn Primary platform for professional credibility, partnerships, accelerators, industry engagement and thought leadership. Instagram Visual communication of field trials, soil biology, microscopy, before/after results, educational content and workshops. Community buy-in. The strategy should define the role of each platform rather than simply duplicating content across both and propose any other platforms that would be effective. Scope of Work 1. Social / Digital Positioning Develop: • Primary audiences • Recommended positioning/category • Key messages • Tone of voice • Content principles • Recommended platform strategy • Clear differentiation between LinkedIn and Instagram An important part of the project is helping determine how the initiative should be positioned externally — for example within biological solutions, regenerative agriculture, agri-tech, nature-based solutions, climate adaptation or another appropriate category. 2. Content Pillars Develop approximately 4–6 clearly defined content pillars that take the audience from awareness and education through to evidence and engagement. Likely areas include: • Awareness of soil degradation and arid-land challenges • Soil biology education • Field trials, evidence and results • Microbial soil infrastructure / biological solutions • UAE and regional applications • Organic waste and circular systems • Behind-the-scenes research and development • Workshops / collaborations / milestones I am open to the strategist refining, combining or challenging these. 3. Visual Direction & Information Design Create a coherent social-media look and feel, including: • Colour direction • Typography • Photography/image treatment • Data visualisation style • Layout principles • Examples showing how technical/scientific information can be presented clearly A key requirement is the ability to take complex, multi-level information and create a clear information hierarchy — identifying what should be the headline, what supporting information is needed, and how data, technical concepts and evidence should be presented without overwhelming the audience. The identity should feel appropriate for a science-led biological/environmental venture, rather than a consumer lifestyle brand. 4. Reusable Canva Template System Create approximately 6–10 editable templates, for example: • Trial/result • Data/chart • Before & after • Educational explainer • Photography/field observation • Quote/key insight • Workshop/event • Announcement/milestone • Carousel Templates must be fully editable and reusable in Canva. 5. 12-Month Content Roadmap Develop a high-level content roadmap covering approximately 12 months. This should identify: • Monthly themes • Content opportunities • Awareness and educational topics • Seasonal/regional relevance • Trial and research storytelling • Workshops • Business/accelerator milestones • Relevant UAE/regional environmental or agricultural moments where appropriate This does not require writing 12 months of individual posts. 6. Detailed Launch Content Plan Create a more detailed content calendar for the first 6–8 weeks, including: • Post topic • Content pillar • Platform • Recommended format • Key message/angle • Suggested CTA The objective is to allow me to begin publishing immediately without having to develop the strategy myself. Existing Material A good amount of original content already exists, including: • UAE field-trial photography • Before/after imagery • Soil microscopy • Microbial biomass data • Charts • Compost production • Greenhouse and outdoor growing trials • Technical research • Trial observations • A white paper currently in development The role therefore involves turning existing technical material into a coherent & engaging digital story, rather than inventing generic content. Final Deliverables At project completion I would expect to receive: 1. Socialmedia/digital positioning document 2. Audience and messaging framework 3. Content pillars 4. LinkedIn and Instagram strategy 5. Visual direction/mini social styleguide 6. 6–10 editable Canva templates 7. 12-month high-level content roadmap 8. Detailed first 6–8 week content calendar 9. All editable/source files 10. Final handover session Who I’m Looking For Ideally you have experience with one or more of: • B2B brands • Biological / environmental solutions • Agriculture / food systems • Climate / sustainability • Science or technical organisations • Founder-led businesses • Startups Strong information design, information hierarchy and technical/scientific storytelling are particularly important. You should be comfortable taking complex information — research, data, technical concepts and field results — and determining what matters most, how it should be structured, and how to communicate it clearly to audiences with different levels of technical understanding. A portfolio dominated by consumer lifestyle content, influencer marketing or trend-led reels is unlikely to be the right fit. When Applying Please include: 1.2-3 relevant examples of brands/accounts where you developed the strategy or visual/content system, rather than simply managed posting. 2. At least one example where you transformed complex or technical information into clear visual/content communication. 3. A brief explanation of what you personally did on those projects. 4. Your approach to this project. 5. What you would change, remove or add to the scope above. 6. Confirmation that you can work within the USD $500 fixed project budget. 7. Expected turn around time. Please do not send a generic social-media-management package. The objective is to build a strong strategic and visual foundation that can be used consistently as the initiative grows.