Content Strategist / Repurposing specialist for social media

ABOUT ME I'm a creative director / creative strategist and photographer, running two creative businesses. I have an established brand voice, defined content pillars, and a large library of existing material - brand strategy, personal brand reflections, written articles, finished campaign imagery, video, and BTS content. THE ROLE I'm looking for a content strategist and editor who can sit with an existing body of material and extract what's already there. This is not a social media management role in the traditional sense. I'm not looking for someone to schedule posts, chase trends, or generate new ideas from scratch. The problem I'm solving is proximity - I'm too close to my own work to see the angles. I need someone with a sharp editorial eye who can move fluidly between long-form and short-form without losing depth. WHAT YOU'LL ACTUALLY DO - Audit and organise existing material (articles, reflections, captions, imagery, video) - Identify what's carousel-worthy, what wants to be a hook, what belongs in a blog or newsletter - Repurpose long-form thinking into short-form Instagram content without flattening it - Create a social media content bank / develop a repurposing pipeline so the library stays alive and usable WHAT I DON'T NEED - Brand strategy / tone of voice /or audience identification (already done) - Trend-based content or posting for posting's sake - Someone who needs a detailed brief for every single piece - Surface-level hooks that strip out the nuance THE RIGHT FIT You likely have a journalism, editorial, or copywriting background. You've worked with founders or creatives who have a strong, distinctive POV. You might be a strong writer yourself, not just a repurposer. You find the angles and captions buried in a 1000-word essay and you love that work. You're comfortable holding someone else's voice carefully. PLATFORM FOCUS Instagram primary (carousels, hooks, captions) but if you're savvy on linkedin too, this would be great to know. TO APPLY Please share examples of repurposed social media content you've created from long-form source material. Bonus points if you can show the original alongside the adapted version. Please share your rates and availability