Content Strategist and Producer

Paces is hiring a part-time marketing contractor to own the content function during the team's build-out. This role sits alongside the incoming Product Marketer and a future Marketing AI & Operations hire, and works closely with the CMO on execution. Unlike a pure production role, this person owns the content calendar — translating quarterly narrative themes into a cohesive plan — while keeping day-to-day execution running, so nothing drops during the transition. Primary objectives - Translate quarterly narrative themes into an executed content calendar and channel plan (LinkedIn, X, and beyond) - Build and engage Paces' owned audiences — grow reach and engagement among power developers and data center/hyperscaler buyers, as well as the broader climate tech community - Contribute to qualified pipeline: content and campaigns that generate inbound and sales-accepted leads, tracked through HubSpot - Maintain tactical continuity across content, paid media, and reporting while the marketing team scales Time commitment and reporting - Estimated 25 hours per week to start. Reassess after 30–60 days once output is clear. Potential for contract to hire. - Remote. - Reports to the VP of Marketing. - Expected to work independently against the quarter's narrative themes and an agreed upon content calendar, leveraging data and metrics to make informed decisions about topic and channel distribution. Key responsibilities - Content strategy and calendar ownership (majority of the role) - Develop and own the quarterly content calendar: translate narrative themes into content assets, a channel strategy, and efficient cross channel distribution. Maintain momentum on key channels including LinkedIn, email, and search. - Leverage tools and agents to efficiently craft long-form assets — research reports, thought leadership, case studies — and turn them into into social, video, and shorter formats based on channel needs. - Write and produce content against the calendar, briefing freelance design support as needed for visual assets. - Track how content performs against the quarter's themes and pipeline goals; adjust cadence and format based on what's converting, not just what's scheduled. - Manage and deliver ad hoc content requests from sales, drawing on product marketing scaffolding, sales enablement materials, and internal partners. Paid media - Manage and monitor current paid channels — LinkedIn ads and other paid media — providing performance insight and recommendations to the VP on whether to keep, adjust, or cut either channel. - Make optimization recommendations based on performance. Analytics and reporting - Compile recurring performance reports from GA4, HubSpot, and campaign platforms. - Flag trends and insights and recommend adjustments to content or campaigns based on the data. - Report content-sourced pipeline contribution (SALs, engagement) alongside standard content metrics. Tools and systems - Notion (content and enablement docs) and Claude/Cowork (content drafting and workflows). - GA4 and HubSpot for analytics and reporting. - Custom agents - we expect this role to rely on agents for support and partner with the team to build them out. What we're looking for: 5+ years of B2B marketing experience with a strong content background: writing, social, and campaign planning. Strong writer and editor who can pick up and maintain the existing brand voice quickly and enhance it through future programs. Has built and owned a content calendar before, ideally translating a broader narrative or positioning into specific programs and channel strategies. Experience running and optimizing LinkedIn ads or comparable paid social; niche or industry media buying experience is a plus. Familiarity with go to market and working with sales; comfortable maintaining existing sales enablement materials and drafting new content from existing scaffolding. Uses modern marketing tools, including Notion, Claude, GA4 and Hubspot. Analytical and data driven; defines strategy and recommendations from data rather than just pulling numbers. Self-directed. This person will work directly with the VP of Marketing on quarterly themes that incorporate company and sales goals and the narrative, and be expected to build and maintain the content calendar autonomously. Bonus: familiarity with climate, clean energy, or B2B infrastructure/SaaS.