Content Strategist for 2 Personal Brands

About Us We’re a UGC creator duo running two personal brand accounts in the UGC / content creation niche: We create talking head videos, quick win content, and educational short-form content for our audiences. Our goal: consistently publish high-quality, scroll-stopping content that grows both accounts — without us having to come up with every single idea from scratch. We’re looking for a sharp Content Strategist who can source viral reference content, write adapted scripts for our talking heads, and keep a steady pipeline of Quick Win ideas flowing every week. What You’ll Be Doing 1. Talking Head Scripting (5 scripts/week × 2 accounts = 10 scripts/week) This is the core of the role. You’ll find strong-performing videos in our niche — particularly talking head-style content — and use them as the structural base for original scripts. Your job is NOT to copy. The goal is to: Keep the hook style and key point structure of the reference Rewrite everything so it sounds completely fresh and original Adapt the topic so it fits our niche (UGC & content creation) Replace any unrelated specifics (income figures, scenarios, examples) with ones relevant to our brand You’ll write two versions of every script — one for Willy’s account, one for Sara’s — adapted in tone and voice so each feels like it was written for that specific creator. Same core content, different delivery. Scripts are handed off via Trello. At the start, we’ll share the specific reference videos we want adapted. Over time, as you get a feel for our style, we expect you to independently source references and bring new ideas to the table. 2. Quick Win Research (7 ideas/week × 2 accounts = 14 reference cards/week) Quick Wins are fast, visual, no-talking videos (lip-syncs, trends, relatable moments, POV formats, etc.). No scripting needed here — your job is purely to source and document. You’ll research what’s currently trending in our niche, identify formats we can recreate, and add them to our Trello board with: A reference link to the original video Any relevant notes for us and the editor (e.g. “the on-screen text should say X instead of Y”, “use different music”, etc.) What We Need From You Proven experience writing short-form video scripts (talking head style preferred) A good eye for what’s performing well on Instagram/TikTok and why Ability to identify the structure behind a viral video and adapt it — not just repost ideas Experience adapting one core script into multiple versions with distinct voices Familiarity with Trello or similar project management tools Consistent weekly delivery, no hand-holding needed English fluency (written) Tools & Workflow Trello — Central hub for all content, scripts, and references. Everything lives here. Claude AI — You’re encouraged to use Claude to speed up the scripting and adaptation process. Scope & Workload This is a part-time, ongoing contract. Estimated workload: 8–12 hours/week. WEEKLY DELIVERABLES 10 adapted talking head scripts (5 per account, Mon–Fri cadence) 14 Quick Win reference cards (7 per account) Scripts should be ready at the start of each week. Ideally, you work 2–3 weeks ahead so we always have a filming buffer. How to Apply Please include in your proposal: 2–3 examples of short-form video scripts you’ve written (talking head style preferred) A brief description of how you would approach adapting a viral video into a fresh script for a different niche Your availability and weekly hours Looking forward to working with someone who gets short-form content — not just as a consumer, but as a strategist. — Sara & Willy