Content Writer

We are looking for a highly skilled Content Writer who can create high-quality, search-optimized content for websites, blogs, landing pages, social media, videos, and digital marketing campaigns. The ideal candidate should understand traditional SEO as well as emerging AI Search Optimization techniques including Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and Large Language Model (LLM) content optimization to improve visibility across Google Search, Google AI Overviews, ChatGPT, Perplexity, Gemini, Claude, and other AI-driven search platforms. Job Responsibilities ● Develop and execute content strategies aligned with short-term and long-term marketing objectives. ● Create high-quality, engaging, and industry-specific content for websites, blogs, landing pages, social media, videos, case studies, and marketing campaigns. ● Collaborate with SEO, design, and web development teams to produce user-focused and search-optimized content. ● Optimize content for search engines, AI-powered search platforms, Google AI Overviews, and answer engines through effective content structuring, topical authority, and search intent alignment. ● Create FAQs, thought leadership content, comparison content, and other formats that improve visibility across traditional and AI-driven search experiences. ● Identify content gaps, conduct content audits, and regularly update existing content to improve relevance, accuracy, and performance. ● Ensure all content is original, factually accurate, brand-consistent, and copyright compliant. ● Monitor content performance using analytics tools and provide recommendations to improve engagement, organic visibility, conversions, and AI search discoverability. ● Stay updated on industry trends, search engine updates, AI search developments, and emerging content marketing best practices. Requirements ● Proven experience creating content for websites, blogs, social media, videos, and digital marketing campaigns. ● Strong writing, editing, proofreading, and storytelling skills with excellent command of English. ● Understanding of SEO principles, keyword research, search intent, content clustering, and on-page optimization. ● Familiarity with Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and content optimization for AI-driven search platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews. ● Ability to analyze content performance and translate insights into actionable improvements. ● Experience using content, SEO, and AI-assisted writing tools. ● Strong research, project management, and organizational skills with the ability to manage multiple priorities and deadlines. ● Basic understanding of structured content, schema markup, and digital content best practices is preferred. ● A collaborative mindset with the ability to work effectively across marketing, design, and development teams.