Content & community marketer — open-source robotics hardware

I run a small hardware company. We make the M17, an open-source servomotor — the kind of motor that goes into robot arms, CNC machines, lab rigs, that sort of thing. Two things make it worth a look: it’s genuinely open, so you can read all the hardware and firmware, and you can drive it from a few lines of code or even by talking to it through an AI. It’s cheap, $20 to $35, and the people who buy it are engineers and makers. The selling points worth writing about: it’s controllable from plain English through an AI (it speaks MCP), fully open hardware and firmware, integrates the driver, motion controller and encoder into the motor body (all inside a standard NEMA-17 frame, nothing protruding), takes simple high-level commands instead of low-level pulses, daisy-chains on a single bus, and costs $20–35. That whole bundle is the story — when I scored it against 240-plus competing motors, nothing else hit all of it (the best rival hit about four). It’s not the torque-per-dollar champ and we stay honest about that; it wins on open, AI-ready, integrated, and easy. Worth knowing up front: the M17 isn’t a finished product, it’s a component that engineers design into their own builds. So the writing isn’t lifestyle marketing — it’s helping someone decide to spec this part into their project, which means you have to actually understand it to write anything they’ll respect. The goal is to sell a lot of these motors. With this audience that means helping more of them find it through good technical writing and through people they already trust, not through ads, and definitely not through hype, which they spot in about a second. So the work is roughly: Write what an engineer reads right before buying. Wiring and integration guides, “how to drive a servo from an LLM,” honest comparisons with the other options out there. Be genuinely useful where they hang out (r/robotics, a couple of Discords, Hacker News) by telling a real story instead of dropping links. A bit of SEO, and get a simple email list going. You’re a fit if you’ve marketed a technical product before — ideally a component or part that engineers build with, not just finished consumer goods — and can show me one thing you wrote that actually pulled traffic or sales. If your first move would be to run Facebook ads, this isn’t the right job — that math doesn’t work on a $30 product. It’s paid hourly. I’d start with a small paid trial, a couple of pieces plus a 30-day plan, and we take it from there if it’s working. You can poke at the product yourself at gearotons.com, and the code is on GitHub at github.com/Gearotons/servomotor-mcp. To apply, send me one piece you wrote for a technical audience and tell me what the first article you’d write for us would be and why.