Content creator and social media executor for existing strategy.

We are looking for a skilled, self-directed content creator and social media executor to bring Triple Threat's marketing strategy to life on Instagram and beyond. The strategic work is done. The voice is defined. The first month of content is written. We need the right person to execute it consistently and grow with us as the campaign scales. 1. About Triple Threat Triple Threat is a performance therapy and training center at 7242 Bailey Cove Road in Huntsville, AL (inside Clutch Performance). We are not a traditional PT clinic and we are not a gym — we occupy the space between the two, where rehab and performance training are seamlessly integrated, guided by objective data, and built around returning athletes to the sport they love. Our team includes DPTs who are also CSCS-certified, a head strength and conditioning coach with D1 collegiate experience, and VALD technology trusted by 90%+ of MLB franchises. Our lead physical therapist serves on the USA Gymnastics medical team and has built a Return to Sport program that Huntsville's orthopedic surgeons trust and refer to. Triple Threat has been operating at this address since 2020 under various arrangements. We launched as an independent private practice on April 1, 2026 with an established client base of 100+ athletes and a clear vision for what we're building. Our Tagline Rehab · Train · Compete 2. The Role This is a part-time freelance engagement, approximately 8–12 hours per week. The right person is an executor, not a strategist — the strategy, messaging framework, brand voice, and first month of content are already developed and documented. Your job is to bring them to life consistently and with quality. Core Responsibilities Execute the monthly content calendar — create graphics, write final captions within the brand voice framework, schedule and publish posts (3x per week on Instagram) Produce or coordinate photo and video content — on-site visits to capture authentic facility, staff, and athlete content as needed Manage community engagement — respond to comments and DMs promptly, engage authentically within the running, CrossFit, and youth sports communities Support paid campaign execution — assist with or manage Meta (Instagram/Facebook) ad setup, audience targeting, and basic performance reporting Report monthly — a simple one-page summary of what was posted, what performed, and what to adjust Maintain brand consistency — every piece of content checked against the Brand Voice Guide before publishing What Is Already Done For You This is not a role where you start from scratch. You inherit: A complete Brand Voice Guide covering messaging, tone, language rules, staff profiles, content pillars, and a pre-publish checklist Official brand guidelines with exact colors (hex codes), typography, and logo usage rules A 12-post Month 1 content calendar with captions, visual directions, and hashtags fully written Four defined campaign tracks with target audiences and core messages A library of existing photo assets from the facility and trifold materials 3. Who We’re Looking For We need someone who fits the culture as much as the skill set. Triple Threat serves serious athletes. The content executor needs to understand that world from the inside. Non-Negotiable Athletic background or genuine involvement in fitness culture — running, CrossFit, team sports, strength training, or similar. You understand athletes because you are one or have been one. Strong Instagram content portfolio — show us accounts you've managed with consistent voice, real engagement, and content that doesn't look generic Reliable and self-directed — you hit deadlines without being chased, flag problems early, and take ownership of your work Canva or Adobe proficiency — able to produce clean, on-brand graphics using provided color and typography guidelines Highly Valuable Some experience with Meta (Facebook/Instagram) paid campaigns — setting up ad sets, managing budgets, reading basic analytics Basic video editing for Reels — trimming clips, adding captions, text overlays, music Local Huntsville connection — familiarity with the community and willingness to be on-site at the facility periodically for content capture Existing presence in the Huntsville running or CrossFit communities Nice to Have Experience with health, wellness, sports, or performance brands Photography skills — ability to capture authentic facility and action shots Familiarity with scheduling tools such as Later, Buffer, or Meta Business Suite 4. What This Is Not We want to be direct about what we are not looking for, so neither party wastes time: This is not a strategy role. The strategy is built. We need execution. This is not a remote-only role. Some on-site presence for content capture is expected. This is not a high-volume content farm. Quality and brand consistency matter more than output quantity. This is not the right role for someone who treats Triple Threat as one of ten clients with equal priority. This is not suitable for someone who will need significant hand-holding on brand voice — the guide exists and is comprehensive; you need to read it, absorb it, and apply it independently.