Conversion UX Architect – Pre‑Launch Website Structural Spec (PDF)

Job Title: Conversion UX Architect – Pre‑Launch Website Structural Spec (PDF) – Multi‑Layer Location Spoofing (5 Layers) – 10 Day Delivery Job Description: We are launching a pre‑launch subsite for a 5‑layer location spoofing product that is fundamentally more secure than a standard VPN. The product: -Layer 1: BIOS modification – spoofs GPS/SSID, disables Wi‑Fi, locks system clock/timezone to US. -Layer 2: Travel router with WireGuard VPN – all traffic tunneled to US server (site‑to‑site VPN, not client‑to‑site). -Layer 3: Ethernet connection (laptop never uses Wi‑Fi) – prevents local network leaks. -Layer 4: Router operates outside the OS – bypasses corporate VPNs (Cisco AnyConnect, etc.). -Layer 5: Clock/timezone consistency – even login timestamps appear US‑based. What makes us different from standard VPNs: We offer a site‑to‑site VPN (between the travel router and our US server), which is undetectable by software on the laptop. Standard VPNs are client‑to‑site and can be detected or bypassed. Sales flow: -Meta ad → Hero page → “Book a Free Consultation” button (links to TidyCal). -Free consultation (off‑site). -Client agrees → goes to public purchase page (same URL for all). Purchase page includes: -One‑time setup fee (always) -Monthly subscription – 3 bandwidth tiers (e.g., 10 Mbps, 50 Mbps, 200 Mbps) -Add‑ons: multiple server locations (e.g., Ohio, LA) – each adds monthly cost -Add‑ons: redundancy servers (e.g., two servers in LA for auto‑failover) – additional cost -Checkout (Stripe) → Purchase confirmation page (includes instructions for BIOS modification and travel router setup). The website is pre‑launch – no live traffic, no pixels, no analytics data. We need a developer‑ready structural specification PDF (20–40 pages) delivered within 10 days. What the PDF must include: Pages to be structured: -Hero page (landing from Meta ads) – primary CTA: “Book a Free Consultation” (TidyCal). Must include a comparison table (standard VPN vs our 5‑layer solution) and a clear explanation that we offer a site‑to‑site VPN. -Purchase page: dynamic pricing (setup fee, 3 bandwidth tiers with differences explained, add‑ons). -Purchase confirmation / welcome page (post‑purchase instructions for setup). -Terms of service page (layout only). -Privacy policy page (layout only). -Sitemap. Content of the specification (detailed): User flow diagram – Meta ad → hero → TidyCal → consultation → purchase page → checkout → confirmation. Hero page content hierarchy – above‑the‑fold, section order, placement of comparison table, explanation of site‑to‑site VPN vs standard VPN, and the single “Book a Free Consultation” CTA. Comparison table structure – rows must cover at least: IP masking, hardware GPS/SSID spoofing, Wi‑Fi disabled, clock lock, router‑level VPN (site‑to‑site), bypasses corporate VPN software, Ethernet only. Columns: Standard VPN | Our 5‑Layer Solution. Explanatory sections (placement on hero page): “What is a site‑to‑site VPN and why is it different?” “Does my laptop always have to be connected via Ethernet?” (Yes.) “What does ‘locking the clock’ mean?” “What is Wi‑Fi radio disabling?” Purchase page structure – detailed specification of: -One‑time setup fee display. -Three bandwidth tiers: differences between the tiers must be explained (e.g., suitable for browsing, streaming, heavy use). -Add‑ons: multiple server locations, redundancy servers each with a tooltip explanation. -Dynamic pricing logic (setup fee + monthly tier + add‑on costs) using JavaScript. -Stripe checkout integration (subscription + one‑time fee + recurring add‑ons). FAQ gap analysis – the freelancer must generate the actual questions that a cold Meta ad visitor would ask. The questions must cover at least these categories: -What is a site‑to‑site VPN and how is it different from a standard VPN? -How does the Ethernet‑only connection work? Does the laptop always have to be wired? -What does “locking the clock” and “disabling Wi‑Fi radio” mean? -What are the differences between the payment tiers (bandwidth levels)? -What is the complete workflow from signing up to being fully set up for remote work (BIOS modification, travel router configuration, shipping, etc.)? -How do the add‑ons work (multiple server locations, redundancy servers)? -Can my employer’s software (Cisco AnyConnect, etc.) still detect my real location? -Is the BIOS modification safe? Does it void my warranty? -What if my laptop has a cellular modem? -What happens if the travel router fails? -Do I need to install any software on my laptop? For each question the freelancer identifies, the specification must state where on the site the answer should appear (hero page, purchase page, separate FAQ page, tooltip, etc.). The freelancer does not need to write the answers – only the questions and their placement. Technical notes for developer bullet points covering: -Hero page: only one primary CTA (Book Consultation), no direct purchase links. -TidyCal link behaviour (recommend same tab). -Purchase page dynamic pricing with JavaScript. -Stripe subscription + one‑time fee + recurring add‑ons. -Mobile responsiveness for comparison table. -Redundancy tooltip: explain automatic failover. Deliverable: Design website in Figma (excluding cover). Including all custom visual assets, responsive layouts, diagrams, and developer ready handoff files. -What we do NOT need: -No copywriting (exact headlines, answer texts) -No A/B testing or analytics plan No custom booking page (TidyCal handles it)