Conversion Copywriter / Strategist

About Sandpiper Sandpiper is a fast-growing furnished rental marketplace helping property owners connect with professionals seeking flexible monthly accommodation. We are looking for an experienced Conversion Copywriter and Messaging Strategist to help build the foundation for how Sandpiper communicates with landlords and renters. This is not a traditional copywriting role. We are looking for someone who can create the copywriting playbook, messaging frameworks and buyer psychology systems that our internal marketing team will use for years to come. The Opportunity We need a senior copywriter who understands persuasion, positioning, conversion psychology and direct response marketing. Your primary responsibility will be to create a comprehensive Copywriting Bible (playbook) that becomes the foundation for all future marketing activity. Once the framework has been developed, you will move into an advisory and review capacity, helping ensure consistency and quality across campaigns. Responsibilities • Develop a complete Sandpiper Copywriting Bible and Messaging Framework. • Create audience-specific messaging for Landlords and renters • Brand voice and tone guidelines • Messaging hierarchy • Value proposition frameworks • Offer positioning • Customer pain point libraries • Customer desire frameworks • Objection handling frameworks • Storytelling guidelines • Headline frameworks • Hook libraries • Call-to-action frameworks Create channel-specific playbooks for: • Google & Meta Ads • Landing Pages • Website Pages • Email Marketing Document the copywriting methodologies and frameworks that should be used across the organisation. Review and refine existing marketing copy where required. Work closely with the CMO to ensure messaging aligns with company growth objectives. Required Experience 7+ years of professional copywriting experience. Strong portfolio demonstrating measurable business results. Experience creating high-converting: • Landing Pages • Paid Ads • Sales Pages • Email Campaigns • Lead Generation Funnels Deep understanding of buyer psychology and persuasion. Strong knowledge of copywriting frameworks (PAS, AIDA, etc) Ability to explain complex concepts through clear documentation and playbooks. Preferred Experience Experience working with SaaS, B2B, DTC, Marketplaces, Hospitality, Real Estate or Property Technology businesses. Experience building copywriting systems that can be scaled across teams. Experience collaborating with paid media and growth marketing teams. What Success Looks Like Within the first phase of the engagement, you will deliver: • A complete Copywriting Bible • Audience Messaging Frameworks • Voice and Tone Guidelines • Channel-Specific Playbooks • Objection Handling Frameworks • Hook and Headline Libraries • Copy Review Process • AI Prompting Guidelines Long-term success will be measured through: • Improved conversion rates • Increased click-through rates • Reduced customer acquisition costs • Improved consistency across marketing channels Who You Are You are not simply a copywriter. You are a strategist who understands how people make buying decisions. You know how to identify customer motivations, uncover objections, position offers and create messaging that converts. You can create systems and frameworks that allow other marketers to produce better copy long after your engagement ends. Application Requirements Please provide: Sample of your best conversion-focused work. Examples of messaging frameworks, copywriting playbooks or style guides you have created. Examples of measurable business outcomes achieved through your copy.