Conversion Copywriter for US Agency - Long-Term, Full-Time

We're a marketing agency that works only with senior living communities in the US. We write the websites, ads, email, and newsletters that turn anxious families, their adult children, and the operators who run these communities into customers. Our copy sounds like a real person talking, never like marketing. We care more about how a sentence feels than how clever it is, and we obsess over getting it right. This is a full-time, ongoing role at $1,000-1,500/month based on experience, not a one-off project. We start with a paid trial period so we can both make sure it's a fit, and continue long-term from there. You'd go deep on one community at a time, writing full websites, supporting content, and eventually a recurring newsletter to our business clients. We're looking for someone to grow with for years. If you want a stable home and you genuinely love writing, keep reading. What the work looks like: - Writing full websites (10-15 pages) from a detailed brief we give you. You start with the core brand identity and the homepage, then the rest follows from there. - Writing in two very different voices: warm and human for families choosing care for someone they love, and sharp and confident for the business owners who run these communities. - Running your main ideas (the headline and the core brand thesis) past us before you write the full site, then taking a lot of feedback and making it better. You'll be a great fit if: - You write English with total control of voice and rhythm, not just correct grammar. You can sound warm and human or sharp and direct, and switch on command. - You have strong opinions about words, and you can defend a bold choice. - You ruthlessly cut cliches. "Nestled in," "state-of-the-art," "compassionate care," and "peace of mind" make you wince. - You are obsessively coachable. You'd rather get 30 notes and nail it than be told it's "good" and miss the mark. - You follow specific style rules without being reminded (no em dashes, US spelling, specifics over adjectives, show don't tell). Nice but not required: experience writing for older adults, their families, or in senior living or healthcare. HOW TO APPLY Do not send a generic cover letter, and do not let an AI answer these for you. I read every word, and I can tell. I'm reading for how you think and how you write, not what you claim. Answer all three: 1. Diagnosis. Here are three headlines for a senior living community. Tell me which one is the weakest, explain exactly why it fails, and rewrite it into something better. A) Where Every Day Feels Like Home B) Move In Once. Never Pack Again. C) Compassionate Senior Care You Can Trust 2. A take. Tell me one piece of common marketing or copywriting advice that you think is actually wrong, and why. One you'd argue for. 3. In one sentence: what makes web copy actually work? Strong applications answer all three in their own voice. I'll reply to the ones that stand out.