Conversion‑Focused Tutoring Landing Page — WordPress + Elementor

Project Summary We need a modern, conversion‑focused WordPress landing page for a tutoring business that builds trust with parents and drives diagnostic call bookings. The core deliverable is a high‑converting single landing page (with essential subpages if needed) built in Elementor and prepared for paid campaigns and growth. Key Deliverables High‑converting landing page designed to turn worried parents into booked diagnostic calls. Trust sections: About; Benefits; Testimonials; FAQ; Contact. Testimonials: Add and style 5 student/parent testimonials. Booking integration: Calendly integration for diagnostic call booking. Lead capture form: Fields: Name; Email; Phone; Course; Exam Board. Payments: Stripe integration with 3 pricing plans (Monthly, Termly, Annual) and a working payment flow for students joining lessons. Google Classroom: Onboarding flow/button for students. Mobile and speed optimisation: Responsive design and basic speed improvements. SEO readiness: On‑page SEO basics and structure prepared for future SEO work. Ad readiness: Prepared for Google Ads and Meta Ads (UTM, conversion tracking hooks). Analytics and tracking: Google Analytics and Meta Pixel with booking conversion tracking and event setup so bookings and leads are tracked accurately. Documentation: Video guide to manage and edit the site; guidance for domain and hosting. Support: 45 days post‑delivery support. Must Have Skills WordPress development with Elementor Stripe payment integration experience Calendly integration and booking funnel setup Mobile responsive design and speed optimisation On‑page SEO and ad readiness including UTM and conversion event setup Analytics and tracking: Google Analytics and Meta Pixel implementation experience Experience with Google Classroom integration preferred Timeline and Budget Timeline: 10–14 days from access and content delivery. Budget: Open to proposals; include fixed price and any third‑party costs (Elementor Pro, Crocoblock, paid Calendly plan, plugins). What I Want From Your Proposal Please include the following in your proposal: Short approach summary: How you will structure the landing page and booking funnel. Key differences: Any features you would add or remove compared with the deliverables above. Deliverables checklist: Confirm which items you will deliver exactly as listed. Timeline: Milestones and delivery dates. Price: Fixed price for the full scope and any optional add‑ons with separate pricing. Examples: Links to 2–3 recent WordPress/Elementor landing pages you built, ideally for education or professional services. Support: What your 45‑day support covers and response SLA. Licenses: Whether you will provide Elementor Pro or Crocoblock licenses or if those are extra. Analytics detail: Describe how you will implement Google Analytics and Meta Pixel, which events you will track (bookings, form submissions, payments), and how you will validate conversion tracking. How to Apply Submit your proposal on Upwork with the items above. Shortlist will be invited to a 20‑minute call to review approach and access. Preference for freelancers who can start within 3–7 days of contract.