Conversion-Focused WordPress Elementor Expert Needed for Personal Training Website Redesign

About the project We are a private personal training studio in Burlington, Ontario looking to redesign and improve our existing WordPress / Elementor website. This is not a typical gym website. Our target demographic is adults 40+, often with injuries, mobility issues, osteoporosis concerns, weight loss goals, or people who feel intimidated by large commercial gyms. We offer private 1-on-1 personal training, nutrition coaching, accountability, progress tracking, and group fitness in a supportive environment. We are looking for someone who can help us modernize our website, improve trust and credibility, and most importantly increase consultation bookings and lead conversion. Current setup * WordPress website * Elementor * Hosted through GoDaddy * Existing website already live (redesign, not building from scratch) What we need help with * Improve overall website design and professionalism * Better messaging and positioning for adults 40+ * Improve lead generation / consultation bookings * Improve homepage structure and calls-to-action * Better mobile experience * Improve trust/credibility throughout the website * Improve website speed and user experience * SEO optimization for local searches (Burlington/Oakville personal training) * Guidance on best structure for service pages and coaching packages Ideal experience We prefer someone with experience in: * WordPress + Elementor * Conversion-focused websites * Fitness, wellness, healthcare, physiotherapy, chiropractic, or service-based businesses * Local lead generation websites * SEO and UX/UI best practices Please include: 1. Examples of websites you have redesigned 2. Any fitness/wellness or service-business websites you have worked on 3. How you approach improving website conversions (not just visual design) We are looking for someone we can potentially work with long-term as our business grows. Bonus: Experience improving local service business websites for lead generation.