Conversion Funnel & Marketing Automation Specialist for Local Businesses

ABOUT THE ROLE Apex Studio Films is seeking a dependable Conversion Funnel and Marketing Automation Specialist for ongoing, project-based client work. Apex creates professional video, design, websites, and advertising campaigns for local businesses and commercial clients. We need a specialist who can connect our marketing campaigns to clear, functional conversion paths. This means helping turn advertising traffic into calls, forms, messages, bookings, or qualified leads—and ensuring those leads reach the client correctly. This is not primarily a Meta Ads, Google Ads, SEO, social-media management, or full website-development position. Those services are handled separately. CORE RESPONSIBILITIES Depending on the project, responsibilities may include: • Auditing an existing lead journey and identifying where potential customers are getting lost • Recommending the most appropriate conversion path for the campaign • Building landing pages, lead forms, thank-you pages, or booking paths • Creating qualification questions and simple conditional routing • Building ManyChat flows for Instagram or Facebook • Connecting forms or messages to the client’s existing email, spreadsheet, booking platform, CRM, or notification system • Creating straightforward automations with Zapier, Make, native integrations, or webhooks • Setting up immediate lead notifications • Preserving campaign and lead-source information through UTM parameters • Implementing or coordinating Meta Pixel, GA4, Google Tag Manager, and conversion events • Testing every form, button, message, booking path, notification, and integration before launch • Troubleshooting broken connections or failed automations • Providing clear documentation and handoff instructions The specialist should recommend the simplest dependable solution that fits the client’s needs and budget. We do not want unnecessary software, subscriptions, or complicated systems when a straightforward solution will work. CRM BOUNDARY Apex is not currently seeking full CRM implementation or sales-operations management. The specialist may connect an approved funnel to a client’s existing CRM, booking platform, spreadsheet, email, or notification system. Advanced CRM setup, database migration, sales-pipeline administration, or ongoing sales follow-up must be identified and scoped separately. Apex’s responsibility is to build the conversion path and ensure the lead reaches the client correctly. The client remains responsible for contacting, managing, and closing leads unless otherwise agreed. LANDING PAGES AND FUNNELS The specialist should be able to help determine whether a campaign should send someone to: • A landing page • A website page • A lead form • Instagram or Facebook messages • A ManyChat flow • A phone call • A booking page • Another approved destination Apex may provide the primary branding, video, photography, design, and approved messaging. The specialist should be able to create clean, responsive and functional funnel pages using the selected platform. Extensive copywriting, custom website development, major redesigns, or advanced programming will be separately scoped. TRACKING AND TESTING The ideal candidate understands how funnels affect campaign measurement. Depending on the assignment, tracking may include: • Form submissions • Phone calls • Button clicks • Messages • Bookings • Thank-you pages • Meta Pixel events • GA4 events • Google Tag Manager • UTM parameters Every implementation must be tested from beginning to end. A project is not complete until the lead reaches the correct destination, notifications work, tracking fires properly, and any known limitations are documented. TOOLS Relevant experience may include: • ManyChat • Zapier • Make • Landing-page and form builders • Booking platforms • Meta Pixel and Events Manager • GA4 • Google Tag Manager • Webhooks • Common CRM or lead-delivery integrations Candidates do not need to use every platform listed. We care more about good judgment, reliable implementation, testing, documentation, and the ability to select the right tool for each assignment. WORKING RELATIONSHIP This is a remote, ongoing freelance opportunity supporting Apex client accounts as they become available. Work is assigned and approved per client or project. Hours, project volume, and monthly income are not guaranteed. Each assignment will have an agreed scope, budget, timeline, platform, and acceptance criteria. Apex owns the client relationship, overall campaign strategy, and creative direction. The specialist will initially operate behind the Apex Studio Films brand as an agency partner. The first engagement will be a genuine paid audit, funnel build, automation setup, or tracking project. We do not request unpaid speculative work. COMPENSATION The anticipated range is $15–$40 per hour, depending on experience and project requirements. We also welcome fixed wholesale or agency-partner pricing for: 1. Funnel audit and recommendation 2. Landing page or lead-form build 3. ManyChat flow 4. Zapier or Make automation 5. Booking, spreadsheet, email, or existing CRM connection 6. Tracking implementation 7. Complete lead funnel 8. Ongoing troubleshooting or maintenance Please explain what each representative price includes, what is excluded, approximate turnaround time, and any additional software or third-party costs. WHO WE ARE LOOKING FOR The ideal candidate: • Has relevant funnel and automation experience • Can build practical systems for local or service businesses • Understands landing pages, forms, ManyChat, automations, lead delivery, and tracking • Recommends simple solutions when they are sufficient • Tests work thoroughly before delivery • Provides clear documentation and handoff instructions • Communicates technical information in plain English • Is dependable, responsive, organized, and honest • Can overlap with agreed Central Time hours when necessary • Is comfortable working behind the Apex Studio Films brand • Discloses limitations, dependencies, maintenance requirements, and software costs before implementation WHEN APPLYING Please include: • Your location and time zone • Your hourly rate and representative project pricing • The platforms you know best • Two relevant funnel or automation examples • Your exact role, tools used, timeframe, and measurable outcome for each example • A redacted funnel map, screen recording, or documentation sample, if available • Your availability for Central Time communication • A brief explanation of how you would help a local business receiving leads from Meta or Google Ads but currently relying on manual lead delivery We are looking for a capable long-term specialist who can help Apex turn advertising campaigns into simple, reliable, measurable conversion systems.