Conversion Rate Optimization (CRO) Specialist — Shopify DTC Beauty Brand (Ongoing)

About us We're an established Shopify DTC brand in the beauty / nail care space, selling primarily in the DACH market (Germany, Austria, Switzerland). We have steady traffic and sales and are now looking for an experienced CRO specialist to systematically increase our conversion rate, average order value, and revenue per visitor — through data, testing, and continuous optimization (not guesswork). What we're looking for Someone senior who has actually run CRO programs for e-commerce/Shopify stores before and can show real, measurable results. This is an ongoing, long-term collaboration, not a one-off audit. What you'll do Analyze our funnel end-to-end (landing pages, product pages, cart, checkout) and identify the biggest conversion leaks Build a prioritized CRO roadmap (e.g. using a PIE/ICE framework) — highest-impact tests first Design and run structured A/B tests with proper hypotheses, statistical significance, and clear documentation Optimize product pages, PDP layout, offers, upsells/cross-sells, cart & checkout to lift CR and AOV Use analytics and behavior data (GA4, heatmaps, session recordings, surveys) to inform decisions Report clearly on results — what we tested, what won, what it means in € — and feed learnings into the next round Must-have experience Proven CRO track record with Shopify e-commerce stores (please show real before/after numbers) Strong with A/B testing tools (e.g. Convert, VWO, Optimizely, Intelligems, Shopify-native testing) Solid analytics: GA4, and behavior tools like Hotjar / Microsoft Clarity / Lucky Orange Understanding of e-commerce psychology, UX, and persuasive design Data-driven and structured — you form hypotheses and let data decide Fluent written English Nice to have Experience with beauty / cosmetics / DTC brands Experience with the DACH / German-speaking market (or comfortable optimizing a German-language store) Basic HTML/CSS/Liquid so you can implement or spec test variations Knowledge of post-purchase surveys / zero-party data (e.g. Fairing) Deliverables CRO audit + prioritized test roadmap Ongoing A/B tests with documented hypotheses and results Regular performance reports tied to real revenue impact How to apply Please include: 2–3 specific CRO case studies for e-commerce/Shopify stores — with concrete results (CR before/after, AOV lift, % uplift, revenue impact) Which testing and analytics tools you work with How you prioritize what to test first Your rate and weekly availability To confirm you actually read this, please start your reply with the word "UPLIFT". We value evidence over opinions — if you love turning data into revenue and can prove it, we'd love to talk.