Conversion Rate Optimization Needed for Weight Loss Brand

Overview We're a newly launched national weight loss brand (telehealth GLP-1 program) running paid traffic and looking for a CRO specialist to help us turn more of our existing leads into paying customers. We already have strong top-of-funnel volume. Our challenge is conversion further down: people reach our checkout and don't complete the purchase. We want someone who lives and breathes funnel optimization to diagnose where and why we lose people, then run a structured testing program to fix it. This is a data-informed role, not a "make it prettier" role. We want hypotheses, tests, and measurable lift. The funnel you'll be working on Paid social (Meta) leads come in through an instant form that captures name, email, and phone. Leads are redirected to our site and also followed up by SMS and email nurture sequences. On site, they go through a multi-step medical intake form and then a checkout step (card and Klarna / buy-now-pay-later supported). Traffic is heavily mobile. Where we need help Identify and quantify drop-off points across the whole journey: ad to intake, intake step by step, and intake to completed purchase. Focus especially on the checkout / payment step, where we're seeing the most fall-off. Diagnose whether losses are friction, trust, pricing perception, technical, or a mix, and prove it with data. Build and prioritize a testing roadmap (A/B and multivariate) with clear hypotheses and success metrics. Improve intake completion: reduce perceived length and effort without losing required medical questions. Strengthen trust and urgency at the payment step (we already use security and licensing badges, refund reassurance, and financing). Recommend improvements to our lead nurture (email and SMS) to recover abandoners. What you'll bring Proven CRO experience with DTC and/or subscription or telehealth funnels. Health, supplements, or medical intake experience is a strong plus. Fluency with funnel analytics and heatmap / session-recording tools (for example GA4, Hotjar, Microsoft Clarity, or similar). Experience designing and interpreting A/B tests, including knowing when a result is actually significant. Strong grasp of mobile UX and checkout psychology. Comfort collaborating with a developer to implement changes (you spec and prioritize, we build, or you recommend tools). Clear, plain-English communication. We are not a technical team and need you to explain your reasoning and results simply. Nice to have Familiarity with GoHighLevel, Stripe, and Klarna. Experience with regulated or compliance-sensitive advertising (health claims). Copywriting and offer-positioning instincts. To apply Please include: Two or three examples of funnels you've improved, with the actual before-and-after numbers. A short note on the three things you'd look at first to diagnose checkout drop-off, based on the funnel described above. Your availability and how you prefer to work (hourly or per-project). Applications that skip the second question will not be considered. We want to see how you think.