Conversion Tracking Audit & Setup Expert Needed (GA4, GTM, Google Ads, Meta & ChatGPT Ads)

We are looking for an experienced Conversion Tracking Specialist to audit, fix, and optimize our tracking setup across multiple marketing platforms. The ideal candidate should have strong expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads Conversion Tracking, Meta Pixel, and Conversion API (CAPI). Your primary responsibility will be to ensure that all conversions are accurately tracked and attributed across our marketing channels. Scope of Work Conduct a complete audit of the existing tracking setup Review Google Analytics 4 (GA4) configuration Audit Google Tag Manager (GTM) containers and tags Verify Google Ads conversion tracking accuracy Audit Meta Pixel and Conversion API (CAPI) implementation Identify missing events, duplicate tracking, and attribution issues Configure and test key conversion events Set up enhanced conversions where applicable Implement best-practice tracking standards Provide documentation of changes and recommendations Platforms We Use Google Analytics 4 (GA4) Google Tag Manager (GTM) Google Ads Meta Ads (Facebook & Instagram) WordPress / Shopify (depending on project) CRM integrations (if required) Required Experience Proven experience with GA4, GTM, Google Ads, and Meta tracking Experience auditing and troubleshooting conversion tracking setups Knowledge of Meta Conversion API (CAPI) Strong understanding of attribution models and marketing analytics Ability to independently identify and resolve tracking issues Deliverables Detailed tracking audit report List of issues identified Correctly configured conversion tracking setup Testing and validation of all key conversion events Recommendations for future tracking improvements