Conversion Tracking Specialist for Ecom Brands (Shopify, Meta CAPI, GA4, Elevar, Server-Side)

We run a performance marketing agency working with premium DTC brands on Shopify, and we need a go-to tracking specialist we can hand client accounts to on a recurring basis. The job: audit, set up, and fix event and conversion tracking end to end so our media buyers can trust the data. What you'd be doing: Full pixel and event setup for Meta (Pixel + Conversions API), Google Ads (enhanced conversions), GA4, and occasionally other channels like AppLovin, TikTok, Pinterest. Server-side tracking setup (server-side GTM, Stape, or similar). First-party data tracking with tools like Elevar (this is a big one, hands-on Elevar experience strongly preferred). Shopify-specific work: customer events / web pixels, checkout extensibility, handling Shopify's tracking quirks. Google Tag Manager builds, dataLayer work, custom events Deduplication, event match quality, and attribution QA (making sure purchases, ATCs, etc. fire once, match correctly, and reconcile against Shopify orders). Auditing existing setups and writing up what's broken and how you fixed it. Must have: Proven experience setting up Meta CAPI and GA4 on Shopify stores (share examples). Hands-on GTM and dataLayer skills. Elevar or comparable first-party tracking tool experience. Ability to QA your own work and explain results in plain English. Nice to have: - Server-side GTM / Stape experience - AppLovin or other app/gaming ad network tracking - Triple Whale, Northbeam, or other attribution platform setup - Basic Liquid / JS comfort for custom Shopify snippets We manage significant monthly ad spend across our client book, so accurate tracking matters a lot to us.