Copywriter for D2C Brands German Market

# Job Description: Copywriter (D2C Video Ads, Direct Response & VSLs) ## About the Role We’re looking for a highly skilled **Direct Response Copywriter** who knows how to write copy that sells—not just sounds good. Your primary responsibility will be creating high-converting scripts for **D2C video ads**, **Video Sales Letters (VSLs)**, landing pages, and other direct response marketing assets. You understand consumer psychology, know how to craft irresistible hooks, build compelling offers, overcome objections, and drive action. If you obsess over conversion rates, customer awareness levels, and performance data, we'd love to hear from you. ## Responsibilities * Write high-converting scripts for D2C video advertisements (UGC, founder ads, spokesperson ads, and motion graphics). * Develop persuasive Video Sales Letters (VSLs) for cold and warm audiences. * Create compelling hooks, leads, offers, CTAs, and objection-handling frameworks. * Research customer pain points, desires, competitors, and market trends. * Transform customer insights into persuasive messaging that increases conversions. * Collaborate with media buyers, creative strategists, and video editors to optimize performance. * Analyze campaign results and continuously improve copy based on data. * Write landing pages, advertorials, email sequences, and other direct response assets when needed. * Maintain consistent brand messaging while maximizing response rates. ## Requirements * Proven experience writing **direct response copy** for D2C brands. * Strong portfolio showcasing successful video ad scripts and/or VSLs. * Deep understanding of consumer psychology, persuasion, and sales principles. * Experience with frameworks such as AIDA, PAS, BAB, and other direct response methodologies. * Ability to conduct thorough market and competitor research. * Excellent storytelling skills with a strong focus on conversions. * Comfortable working in a fast-paced, performance-driven environment. * Fluent English with exceptional writing skills. * Ability to accept feedback and iterate quickly. ## Nice to Have * Experience with health, beauty, fitness, supplements, SaaS, or consumer products. * Familiarity with Meta, TikTok, YouTube, and native advertising platforms. * Understanding of creative testing and performance marketing. * Experience working with seven-figure or eight-figure D2C brands. * Knowledge of AI-assisted copywriting workflows. ## What We Offer * Competitive compensation based on experience. * Opportunity to work with fast-growing D2C brands. * Remote-first work environment. * Creative ownership and the ability to influence marketing strategy. * Long-term growth opportunities within a high-performance team. ## Ideal Candidate You don't write to entertain—you write to convert. You understand that every word has a purpose. You're obsessed with hooks, offers, buyer psychology, and performance metrics. You enjoy testing ideas, learning from data, and creating marketing assets that generate measurable revenue. If you're passionate about direct response marketing and want your copy to make a real impact, we'd love to hear from you.