Copywriter for High-Stakes Brand Introduction Film — Concept + Script (Civic/Social Impact, India)

We're building a brand introductory video for the 15-35 Youth Foundation — a new civic-participation platform in India helping young people move from awareness to actual action on civic problems (public behaviour, cleanliness, civic education). This isn't a routine explainer video. It's the single piece of content that will introduce our organization everywhere — across social media, and directly to VCs, HNIs, and institutional stakeholders evaluating whether to back us. It needs to work as both a compelling piece of storytelling and a credible first impression to people. That combination is the hard part, and it's why we're looking for someone experienced rather than someone executing a brief line by line. Strictly no AI-generated content. We need original, human-written work — deeply researched, thought through, and genuinely crafted, not generated and lightly edited. This will be evident in the depth and specificity of what you submit, and we will be checking for it. What we need: - A copywriter who can actually read and internalize our positioning — not just take instructions. We're attaching our full foundational charter (vision, mission, focus areas, founding principles, what we are and aren't building) and expect you to develop a real point of view on how to introduce us, not just format what we give you in an engaging way. - Multiple distinct concept directions before we commit to one — different narrative approaches (e.g. problem-led, identity-led, historical/cultural framing), each with a clear rationale for why it fits an organization at our stage - Once a direction is chosen: a full script, structured scene-by-scene, with voiceover and visual direction Voiceover written in natural, everyday Hinglish — genuinely how people actually speak, not textbook Hindi and not translated-sounding copy. To apply, please share: - 2-3 samples where you developed the concept/positioning yourself, not just executed a given script — this matters more than volume of past work - Any experience writing for founders, nonprofits, or brands introducing themselves for the first time - Your typical process and turnaround for concept-to-script work like this