Corporate Rebranding & Brand Identity Development for B2B Services Company

Summary Project Overview We are looking for an experienced branding specialist to lead a complete rebranding project for an established company serving business clients across multiple operational and support service sectors. The objective is not only to redesign the logo, but to create a modern, professional, and scalable brand identity that strengthens the company's market positioning and reflects its evolution, credibility, and long-term vision. The company primarily serves corporate clients (B2B) and operates in a professional services environment where trust, reliability, operational excellence, and professionalism are essential. Project Scope The selected designer will be responsible for: Brand Discovery & Direction Rebranding Strategy Logo Redesign (3 strategic concepts) Brand Positioning Translation into Visual Identity Color System Typography System Brand Elements & Visual Language Iconography Style Pattern System Imagery Direction Corporate Applications Brand Guidelines Development Required Deliverables Brand Foundation Brand Overview Brand Personality Brand Values Brand Positioning Summary Logo System Primary Logo Secondary Logo Icon / Symbol Logo Variations Logo Usage Guidelines Clear Space Rules Minimum Size Rules Visual Identity System Color Palette Typography Guidelines Pattern System Icon Style Photography Style Illustration Style Layout & Design System Grid System Spacing Rules Alignment Principles Corporate Applications Business Card Letterhead Envelope Email Signature Presentation Template (PowerPoint & PDF) Marketing Assets Social Media Templates (3 reusable templates) Company Profile Design Direction Website Visual Direction (Hero Section & Internal Sections) Brand Guidelines Comprehensive Brand Guidelines Document Editable Source Files Print-Ready Files Digital Assets Package Requirements Proven experience in corporate rebranding projects Strong portfolio demonstrating complete brand identity systems Experience working with B2B brands Ability to explain design decisions and strategic thinking Experience creating professional brand guidelines (not just logo design) Important We are looking for a designer who understands branding as a business tool, not simply as visual decoration. The selected designer should be capable of creating a practical and usable brand system that can be consistently applied across all company communications and touchpoints.