Create Director for New Product Launch

Health Care for Your Air™ The Four Seasons Allergen Filter Solution My name is Barry McCoy, and I've spent more than 40 years in the residential air duct cleaning industry. One question our customers ask repeatedly is, "What is the best furnace filter for my home?" That question inspired us to develop the Four Seasons Allergen Filter Solution—a residential indoor air quality program built around the idea that each season brings a different mix of airborne contaminants. Our system combines a high-performance carbon furnace filter with a simple seasonal disinfectant maintenance program to help families maintain a healthier home environment year-round. We have already completed much of the initial concept development, including: • Product branding and logos • Package design concepts • Core benefit messaging • Marketing overview We're now looking for an experienced Creative Director and Marketing Strategist to help transform these concepts into a cohesive go-to-market strategy. The ideal candidate can help: • Refine and strengthen our unique value proposition • Develop a compelling brand story and messaging platform • Create a strategic product launch plan • Write persuasive marketing copy • Design a high-converting landing page • Develop concepts for a short product explainer video This is a collaborative project. I'm looking for someone who enjoys working directly with a founder to shape both the strategy and creative direction of a new product—not simply execute predetermined designs. If this project matches your experience, I'd love to speak with you. Please send examples of product launches or brand development work you've led, and I'll provide our Four Seasons Product Overview PDF for review. The attached image is a mock-up of the package components.