Create a Food Label

Job Scope: Mississippi Belle Jalapeño Mac & Cheese Packaging We are looking for a packaging designer to create artwork for a new Mississippi Belle Jalapeño Mac & Cheese retail box. The product is part of our Mississippi Belle range, sold primarily in the EU market. We have attached the new dieline and the original Mac & Cheese box for reference. The goal is to create a refreshed design that feels more modern, bold, and appealing to younger consumers, roughly teens to mid 30s, while still fitting within the Mississippi Belle brand. Design Direction The packaging should feel: Modern Bold Fun Craveable American Youthful, but not childish Clean and retail ready The jalapeño flavor should be clear through color, visuals, or callouts, but the product should not feel overly spicy or intimidating. Front Panel Should Include Mississippi Belle logo Jalapeño Mac & Cheese product name Appetizing mac & cheese image or render Jalapeño/spicy flavor cue American comfort food positioning Net weight area Serving suggestion note, if applicable Visual Direction Use a strong, modern layout with clear hierarchy and shelf impact. Avoid anything too cartoonish, cheap, or overly childish. Deliverables Initial front panel concept Full artwork applied to supplied dieline Editable Adobe Illustrator file Print ready PDF High resolution 3D mockup Proper bleed, safe zones, and organized dieline layer Please use the supplied dieline exactly and prepare the artwork for commercial print.