Create & Run Company Facebook Ads

Looking for a solid freelance media buyer to run Facebook/Instagram ads for my e-commerce site, AddressOnly.com. We sell high-quality, reflective address sign self-installation kits. The ad account, pixel, and business manager are completely set up and approved. It’s pretty much a clean slate—we’ve only run one ad for a week, so the pixel isn't warmed up yet. We have creative assets ready, but we need someone who knows how to actually structure campaigns, test audiences, and optimize for conversions (purchases, not traffic). What you’ll be doing: Setting up the initial testing structure (hooks, angles, audiences). Managing the daily spend and keeping CPA down. Finding our baseline winning metrics and scaling from there. What we're looking for: Someone who has successfully taken a fresh e-comm account to consistent profitability. No agencies or hand-holders. You should know what a good hook looks like and be able to tweak copy yourself if needed. Clear, transparent communication about what the data is showing. This will start as a trial project with the goal of turning into a long-term monthly retainer. To apply, please give me a quick 2-3 sentence breakdown of how you approach testing on a brand-new account with a modest budget. Please start your reply with the words "Fresh Start" so I know you actually read this.