Create a bold comedy launch video for Ma’rūf, the anti-energy soda

Project title Create a bold comedy launch video for Ma’rūf, the anti-energy soda Project overview We are launching Ma’rūf, a premium functional botanical soda. Ma’rūf is positioned as: The anti-energy soda. The brand is the opposite of high-energy drink culture. Energy drinks sell speed, noise, caffeine chaos, fake rebellion and overstimulation. Ma’rūf sells calm control, clean flavour, gut support, easy mood and composure. We need one bold, funny and memorable launch video that introduces Ma’rūf as the calm alternative to modern chaos. This should not feel like a normal drinks advert. It should be entertaining enough for people to share before the product is available to buy. Core idea The world is loud, rude, over-caffeinated and losing control. Ma’rūf appears. The mood changes. The final line should be: When the world loses its head, Ma’rūf helps you keep yours. This should be the only written line at the end of the main video. Brand personality The Ma’rūf drinker has quiet command. They are mature, intelligent, calm, composed, quietly authoritative, socially aware and high-impact with low noise. They do not shout. They do not panic. They do not chase attention. They do not perform chaos to look important. They solve problems with a few words and clean actions. The video should show Ma’rūf as the drink for people who stay calm when everyone else gets louder, ruder and less effective. Creative direction The video should use a strong contrast: Before Ma’rūf Show exaggerated modern madness and overstimulation. Possible references: tattooed, punk or extreme-looking people acting crazed out people shouting people being rude people sprinting around for no reason chaotic office meetings gym characters acting absurdly intense influencers screaming into cameras over-caffeinated behaviour people treating small tasks like emergencies late-night food chaos fake rebellion and pointless loudness This should feel funny and exaggerated, not genuinely violent, unsafe or unpleasant. Do not copy any specific competitor advert, script, music, characters or visual assets. After Ma’rūf When Ma’rūf appears or is opened, the mood should shift. The music should become calm, melodic and beautiful. The camera should slow down. The room should settle. The chaos should suddenly look childish. Ma’rūf should become the calm object at the centre of the scene. The sound design and music shift are important. Product visuals The physical drinks are not ready yet. We have label designs for the planned products. The creator will need to use these supplied labels to create realistic product mock-ups or renders for: a slim can a glass bottle These mock-ups must be good enough for use in: the video Shopify launch page TikTok TikTok Shop YouTube Instagram Reels product landing pages launch thumbnails The final video should show Ma’rūf clearly as a real drink brand, including at least one clear product moment such as: can or bottle in hand product on table with food product being opened product being poured final packshot all three flavours shown together, if practical Current planned flavours: Natural Cola Tangerine and Yuzu White Grape and Nashi Pear Do not use Velvet Chill as a public flavour name. Ma’rūf is the master brand. The flavours are descriptive. Approved product language Approved general product language: Ma’rūf is a premium functional botanical soda with clean flavour, calm gut and easy mood. Approved claim themes: The anti-energy soda Clean flavour Calm gut Easy mood Supports gut health Supports calm control No added sugar No caffeine High fibre Prebiotic-led Botanical Clean-finishing No wings needed No caffeine chaos No syrupy medicinal baggage Not more energy. Better control. Do not include medical claims such as preventing diabetes, heart attacks, anxiety, stress, panic, bloating, sleep problems or any medical condition. Required deliverables Please confirm whether you can deliver: one master video, 30 to 60 seconds one horizontal version for Shopify and YouTube one vertical version for TikTok, TikTok Shop, Instagram Reels and YouTube Shorts one 15-second cut one 6 to 10-second teaser compressed Shopify web version TikTok Shop-friendly compressed version YouTube-ready version thumbnail image final end-frame still clean product still, if practical source project files, if agreed Preferred file formats: MP4 H.264 video AAC audio 1920 × 1080 horizontal master 1080 × 1920 vertical version 1080p minimum Rights, ownership and confidentiality On full payment of the agreed invoice, all rights, title and ownership in the final creative work produced specifically for Ma’rūf must transfer to me / Ma’rūf. This includes: final master video cutdowns thumbnails motion graphics product compositing product mock-ups created from supplied labels custom animations created for Ma’rūf original creative concepts developed specifically for Ma’rūf project files, where agreed The creator must not reuse, resell, repurpose or publish the final Ma’rūf creative assets without written permission. All music, stock footage, sound effects, fonts, artificial intelligence-generated elements, templates and visual assets must be cleared for commercial use and disclosed before use. The product formulation is confidential. Do not ask for formula details, ingredient quantities, supplier names or manufacturing information. What to include in your proposal Please include the following in your proposal: Your creative concept Explain your idea for the video and how you would make it funny, bold and memorable. Your proposed scene structure Outline how the video would move from chaos to Ma’rūf calm. How you would show chaos safely Explain how you would show rude, loud, over-caffeinated madness without violence, unsafe behaviour or copying another brand. How Ma’rūf changes the mood Explain the turning point where Ma’rūf appears or opens and the scene becomes calm. Your visual style Describe the look, pacing, camera feel, editing style and overall mood. Your music and sound design approach Explain how the sound changes from loud chaos to calm, melodic control. Your product mock-up approach Explain how you would create realistic can and bottle mock-ups from our supplied labels and use them in the video. Your platform approach Explain how you would make the video work for Shopify, TikTok Shop, TikTok, YouTube, YouTube Shorts, Instagram Reels and product landing pages. Examples of similar work Share relevant comedy, product, beverage, social or launch videos you have made. Assets needed from us List exactly what you need from us before starting. Timeline State how long you need for concept, first cut and final delivery. Licensing approach Confirm how you will ensure all music, stock footage, fonts, sound effects and other assets are cleared for commercial use. Rights confirmation Confirm that ownership of the final Ma’rūf creative work transfers to Ma’rūf after full payment. Confidentiality confirmation Confirm that you will keep all Ma’rūf materials confidential and will not publish the work in your portfolio, showreel or social media without written permission. Final instruction Please do not send a generic proposal. We want to understand your actual creative idea, your humour, your production method and how you would make Ma’rūf feel like the calm alternative to energy drink chaos. The final feeling should be: The world is mad. Ma’rūf is calm control.