Creative Brand & Growth Marketing Manager (Instagram & Content)

# Creative Brand & Growth Marketing Manager (Instagram & Content) – Vyro ## About Vyro Vyro is an early-stage Omani startup building virtual try-on solutions for fashion and accessories. We're preparing for partnerships, exhibitions, and investor opportunities, and we're looking for a highly creative marketing professional who can help build a premium brand from the ground up. This is a long-term opportunity for someone who enjoys building startups, creating impactful content, and driving real business growth. --- ## What You'll Do ### Brand Strategy * Develop Vyro's complete marketing strategy. * Define our brand positioning, messaging, and tone of voice. * Build a recognizable, premium, and trustworthy brand presence. * Research competitors, market trends, and customer behavior. * Identify new marketing opportunities and propose creative growth ideas. ### Social Media Management * Manage and grow Vyro's Instagram account. * Analyze our current account and create a recovery and growth strategy. * Improve our Instagram algorithm by attracting the right audience—not just followers, but businesses, brands, partners, and decision-makers. * Plan and manage a monthly content calendar. * Manage Instagram Stories consistently. * Present all content for approval before publishing. ### Content Creation * Design high-quality posts, carousels, stories, and reels. * Create engaging short-form videos and creative reels. * Produce content that educates, builds trust, and generates business opportunities. * Plan founder content, behind-the-scenes content, product demonstrations, educational content, industry insights, and future client success stories. * Repurpose content into multiple formats for maximum reach. * Write engaging captions and marketing copy. ### Visual Identity * Create a complete social media visual identity. * Design templates, typography, colors, icons, and content styles. * Ensure consistency across every visual asset. * Elevate Vyro into a premium-looking brand. ### Advertising & Growth * Plan, launch, and optimize Meta (Instagram/Facebook) advertising campaigns. * Set monthly KPIs and measurable growth goals. * Track performance, analyze insights, and continuously improve results. * Monitor reach, engagement, profile visits, website clicks, inquiries, and lead generation. * Deliver monthly performance reports with recommendations and next steps. --- ## What We're Looking For * Proven experience growing Instagram accounts. * Strong branding and visual storytelling skills. * Excellent content strategy experience. * Deep understanding of Instagram's algorithm. * Experience managing Meta Ads. * Ability to create premium, modern, and creative content. * Experience with Canva and/or Adobe Creative Suite. * Photography and videography skills. * Strong video editing and motion graphics skills are a plus. * Excellent communication skills. * Ability to work independently and take ownership. * A portfolio demonstrating creativity and measurable results. ### Bonus If You Have * Experience working with AI or SaaS startups. * Experience marketing B2B products. * Experience building startup brands from zero. * UI/UX or landing page design knowledge. --- ## First Month Deliverables * Brand audit. * Instagram account analysis. * Competitor analysis. * Target audience research. * Complete marketing strategy. * Brand positioning recommendations. * Social media visual identity. * Content pillars. * Monthly content calendar. * Social media templates. * High-quality posts, reels, and stories. * Meta Ads strategy and campaign setup. * Monthly performance report with recommendations. --- ## How Success Will Be Measured Your success will **not** be measured only by follower growth. We care about: * Building a premium and recognizable brand. * Attracting the right audience. * Generating qualified business inquiries. * Creating partnership opportunities. * Increasing engagement and trust. * Supporting Vyro's long-term business growth. --- ## Who We're Looking For We're **not** looking for someone who simply schedules posts. We're looking for someone who thinks strategically, brings creative ideas, experiments with new content formats, analyzes results, and proactively helps build Vyro into a premium startup brand. We value creativity, initiative, and ownership. We want someone who contributes ideas—not someone who waits for instructions. --- ## To Apply Please include: * Your portfolio. * Instagram accounts you've managed. * Results you've achieved (growth, engagement, leads, sales, etc.). * Your monthly rate. * A short explanation of how you would grow Vyro's Instagram from its current stage. * Why you're interested in working with an early-stage startup.