Creative & Brand Strategy Lead.

International Premium B2B Brand Project Overview. We are an international company specializing in premium, high-performance facade and architectural cladding systems. We are bypassing the traditional web agency route because we already have an internal engineering development team ready to handle 100% of the code. Instead, we are looking to hire a standalone Creative / Brand / Strategic Lead to serve as the absolute guardian of our digital brand system. Our goal is a world-class international online presence built on a specific hybrid lane: Architectural confidence backed by engineering proof. The Challenge & Role. We need a foundational system creator, not an agency, and not an app UI designer. You will establish the core visual direction, positioning, design philosophy, layout rhythm, and component logic before any UI/UX or code implementation begins. What you will define: Overall "feel," typography systems, and minimal design layouts. The page flow, narrative structure, and specification-sales logic for a premium B2B audience. This is the visual guidelines that a Senior UI Designer and our Coder will follow strictly to execute the rest of the site. Required Profile / Design Mindset. This project requires a highly specific corporate engineering and architectural design language. You are a perfect fit if your portfolio includes: Architectural practices or high-end structural/industrial brands. Premium, minimal B2B manufacturing or infrastructure branding. Highly technical engineering or specification-led products handled elegantly. Please do NOT apply if your portfolio is primarily: E-commerce, consumer apps, web3/crypto, fast fashion, or lifestyle social media brands. We require a different visual mindset entirely. Phase 1 Deliverables Strategic Document: Brand positioning framework, audience structure (architects, specifiers, engineers), and core messaging hierarchy. Design System Foundation: Typography scales, grid/layout philosophy, minimal colour space, CTA architecture rules, and photographic/render art direction. Page Flow Blueprints: Detailed structural content mapping for the core pages (Homepage, Product Template, Technical Page, Project/Application Case Studies). Project Timeline & Budget Setup: Smart, lean, freelance project-based structure. Next Steps: If Phase 1 is successful, you will help us direct and oversee the Senior UI/Layout designer in Phase 2 to ensure absolute execution consistency. How to Apply Please send a direct message with: A link to your Behance portfolio or case studies. Highlight 2 or 3 projects you’ve done that specifically showcase minimal corporate design, industrial manufacturing, architecture, or premium technical B2B branding. Your current availability for an initial alignment call. DELIVERABLES Comprehensive architectural branding package (logo, colour palette, and visual guidelines. Engineering-focused UI design concepts for industrial systems