Creative Copywriter for Facebook Ads

We write long-form, first-person narrative ad scripts for a health and wellness brand running paid social at scale. What you'd be doing: Writing long-form static ad scripts across a range of narrator personas, audience segments, and emotional angles. Each script needs to feel like it was written by the person narrating it - distinct voice, distinct perspective, distinct emotional register. You'd also be developing new creative angles, testing variations on structure and mechanism framing, and identifying what to iterate on when performance data comes back. This is a creative lead role as much as a writing role. You're not just executing briefs - you're generating ideas, building angles, and thinking strategically about what to test next. What we're looking for: Someone who has scaled this exact format before. You've written first-person, narrative-driven, long-form ad scripts (ideally in health, wellness, or supplements) and you've seen them perform in paid media. You know the difference between a script that reads well and a script that holds attention. You've written multiple winning angles for a single product and you understand why some hooks die and others work. You understand direct response principles at a deep level, but your writing doesn't sound like direct response. It sounds like a real person telling a story they probably shouldn't be telling. You know when to slow down for tension, when to cut short for impact, and how to structure a long narrative so someone scrolling on their phone never wants to stop. You can think beyond what's already working. You can propose new structural approaches, new mechanism framings, new persona types — and articulate why they're worth testing. When a script underperforms, you can diagnose whether the problem is the hook, the pacing, the belief-building, or the angle itself. Familiarity with the health and wellness ad landscape on Meta is strongly preferred. You understand what gets flagged, what gets rejected, and how to write with conviction while staying inside platform guidelines. On AI: We use AI. We encourage you to use AI. Volume isn't the bottleneck anymore — creativity is. We're looking for someone who treats AI as a drafting accelerator, not a replacement for thinking. You should be the person who knows what to ask for, recognizes when the output is generic or structurally lazy, and rewrites with an ear that AI doesn't have. You need to be able to articulate your QA process. How do you catch the patterns that make AI-assisted copy feel AI-written? How do you maintain distinct narrator voices when your drafting tool defaults to the same rhythms and phrasing every time? If you can't answer those questions in detail, this probably isn't the right fit. You should apply if: You have a portfolio of long-form narrative ad scripts that ran profitably on paid social. You've written across multiple personas and angles for the same product or brand. You can reverse-engineer why a winning script works — not just the hook, but the structural and emotional choices underneath it. You've worked in health and wellness and you know the compliance landscape. You think in terms of scroll momentum, belief-building sequences, and emotional pacing — not just good copy. You should not apply if: You're a generalist copywriter looking to break into direct response. You've written blog posts and email sequences but never long-form narrative scripts for paid ads. You think AI does the creative work and you do the editing. You haven't had scripts tested in paid media with real performance data.