AI Creative Director – Luxury Watch Concepts, Editorial Lookbooks & Cinematic Visuals

Overview We are seeking an experienced AI Creative Director with strong expertise in luxury visual storytelling, AI-generated imagery, 3D product rendering, and cinematic video production. The successful candidate will help create a recurring series of luxury watch concept campaigns featuring bespoke dial designs inspired by culture, art, architecture, travel, heritage, motorsport, and modern luxury lifestyles. This is not a typical product rendering project. We are building a long-term editorial universe where each watch concept exists within a believable luxury world, complete with recurring characters, environments, stories, lookbooks, and cinematic video content. Project Objective To create hyper-realistic luxury editorial campaigns centred around watch concepts and bespoke dial designs. Each campaign should communicate: Who wears the watch The environment in which it exists The lifestyle associated with it The cultural inspiration behind the design The emotional feeling of the concept The final output should feel comparable to campaigns produced by leading luxury fashion houses, automotive brands, and watch manufacturers. Scope of Work 1. AI Editorial Lookbooks Create luxury editorial campaigns consisting of: Cover image Lifestyle imagery Character portraits Wrist shots Environmental imagery Luxury architecture scenes Hospitality scenes Private aviation scenes Art and culture scenes Product hero imagery Each concept will typically require between 10 and 20 images. 2. Character Development Create recurring luxury lifestyle characters that remain visually consistent across campaigns. Examples: The Founder The Patron The Collector The Royal The Diplomat The Curator Characters must maintain consistency in: Facial features Age Wardrobe Physical characteristics Style Presence across all imagery and videos. 3. Luxury Environment Creation Create highly realistic luxury settings including: Gulf region environments Luxury hotels Art galleries Private clubs Executive offices Private aviation Yacht environments Architectural landmarks Modern cities Cultural heritage environments The objective is to create believable worlds that support each watch concept. 4. Watch Visualisation Create highly realistic visual representations of luxury watches and bespoke dial concepts. Deliverables may include: Front renders Perspective renders Wrist shots Macro photography simulations Hero imagery Product showcase visuals Experience creating realistic watch imagery is highly desirable. 5. AI Video Production Create cinematic short-form videos for: Instagram Reels TikTok YouTube Shorts Website campaigns Typical duration: 10–30 seconds Content may include: Character movement Environmental scenes Watch close-ups Luxury lifestyle moments Cinematic reveals 6. Creative Consistency System Develop a repeatable framework for: Character libraries Visual styles Colour palettes Prompt libraries Environment libraries Lighting references Campaign structures The goal is long-term consistency across hundreds of future concepts. Desired Skills AI Image Generation Strong experience with: Midjourney Flux ChatGPT Image Generation Stable Diffusion or equivalent tools. AI Video Generation Experience with: Kling Runway Veo Luma or equivalent tools. 3D & Product Rendering Preferred experience with: Blender Cinema 4D KeyShot Unreal Engine or similar. Luxury Brand Experience Candidates should demonstrate work inspired by: Luxury watches Luxury fashion Hospitality Private aviation Fine art Architecture High-end automotive Deliverables Per Concept Typical campaign package: Images 10–20 editorial images 5 product renders 3 macro renders Video 1 cinematic campaign film 2–3 short-form social edits Documentation Prompt files Character references Visual style guides Ideal Candidate We are looking for someone who understands: Luxury Storytelling Editorial campaigns Character consistency Product visualisation AI workflows The ideal candidate should think like a creative director rather than simply an image generator. The goal is to build a scalable luxury editorial universe capable of producing hundreds of premium watch concept campaigns over time. Screening Question Please provide: Examples of AI-generated luxury campaigns you have created. Examples of consistent AI characters maintained across multiple images. Examples of AI-generated product renders. Examples of AI-generated video campaigns. A breakdown of your workflow from concept → image → video → final delivery. The AI and 3D software you use regularly. Your estimated production time for: 10-image luxury lookbook 20-image luxury lookbook 15-second cinematic campaign video BUDGET IS $350 FOR THE FOLLOWING JOB EXPECTATIONS: Expected Output 2 Editorial Editions Per Month Each edition includes: Images 10 lookbook images 3 watch renders 2 macro renders Total: 15 images Video 1 hero reel 2 social cutdowns Total: 3 videos Documentation Prompt library Character reference Monthly Total Images 30 images Videos 6 videos Concepts: 2