Creative Growth Lead

Looking for a freelance “content + growth” profile to help develop and launch modern food/wellness consumer products. What I need is someone who can help turn ideas into traction. The ideal profile is highly creative, entrepreneurial, AI-native, and execution-focused. Core objective: Help identify the best route to market for each concept and defining ideal first path to launch, by investigating: - target demographics - geographical focus markets - platform strategy - creative direction - content formats Responsibilities would include: - Creating short-form content concepts (Instagram/TikTok) - Using AI tools for creative ideation and visual generation - Building fast marketing mockups and campaigns - Testing hooks, angles, and positioning - Helping shape brand voice and storytelling - Creating lightweight landing pages or launch assets What to keep in mind during the initial stages: - Consumer behavior and trends - Competitor landscape - Alternative potential go-to-market angles - Coordinating content calendars and launch flows - Identifying trends and opportunities in food/wellness/DTC - Potentially helping manage creator collaborations or UGC I am not looking for polished corporate marketing. I value speed, creativity, experimentation, taste, and initiative. And following through with bets. Ideal tools/skills: - ChatGPT / Claude / Midjourney / Veo / Runway / Canva / CapCut / Figma / Manus - Strong understanding of TikTok / Instagram consumer behavior - Ability to combine strategy + execution - Comfortable working with ambiguity and early-stage ideas - Bonus if experienced in DTC food, wellness, supplements, or lifestyle brands