Creative Lead @ Videfy

About Videfy: Videfy is building the future of video production, transforming creative chaos into one connected workflow. Videfy gives creators and teams one place to do the whole job: shape the idea, build the story, create the assets, edit the video, refine the result, and turn one video into many variations. Role Mission: The Creative Lead will help Videfy communicate its value in a clear, bold and memorable way. We are looking for someone with taste, bold creativity, imagination, execution and unique thinking. Someone who can look at Videfy, understand the customer pain, find a non-obvious angle and create campaigns and videos that make the right audience stop, understand and care. This person will create campaign ideas, video concepts, scripts, social formats, and creative directions that make people understand why Videfy matters. Responsibilities: - Create bold campaign ideas that communicate Videfy’s value simply and clearly. - Write hooks, scripts, storylines, and concepts for short videos, product demos, founder clips, social content, website sections, and launch campaigns. - Record short-form videos, product explainers, trend-based videos, founder-style clips, and social content when needed. - Study trends across TikTok, YouTube Shorts, Instagram, LinkedIn, creator communities, and video production culture. - Turn relevant trends into original Videfy content formats that feel fresh, useful, and ownable. - Create “before Videfy / after Videfy” concepts that show the pain of fragmented video production and the value of one connected workflow. - Turn product demos into simple stories that make people understand the product quickly. - Work closely with the founder and GTM lead to turn customer feedback, objections, product demos, and market learning into strong creative ideas. - Help define how Videfy should look, sound, and feel across campaigns, videos, social content, and product storytelling. - Guide designers, video editors, and content creators so the final work feels clear, premium, and on-brand. - Review creative work and improve it with taste, simplicity, and clarity. Requirements: - Strong creative thinking, storytelling ability, and a unique point of view. - Strong short-form writing, hooks, and scripting ability. - Comfortable recording content and appearing on camera when needed. - Strong understanding of social trends, creator culture, and short-form video formats. - Experience creating campaigns, video concepts, scripts, social content, or product storytelling. - Strong understanding of creators, agencies, marketers, or video production workflows. - Ability to make complex products feel simple, exciting, and easy to understand. - Strong English communication and writing instincts. - Strong taste, clear judgment, and high standards. - Ability to work closely with a founder and turn rough ideas into clear creative concepts. - Fast execution and comfort working in an early-stage startup environment. If you believe you’re the right fit for this role, we’d love to hear from you.