Creative Marketing Strategist for Spa Website Conversion and Corporate Retreat Offer Development

We are looking for an experienced creative marketing strategist and offer architect to help us with two connected San Diego businesses: San Diego Spa - an established skincare and wellness spa with an existing website that is not converting as well as it should. San Diego Artistic House - a visually unique private retreat house currently listed on Airbnb. Our goal is to move away from traditional Airbnb rentals and develop profitable weekday corporate retreats, private day experiences, and women-centered team experiences. This is not a Google Ads, SEO, social media posting, or general digital marketing position. We need a strategic expert who understands customer psychology, conversion, website architecture, positioning, premium offers, and sales funnels. The project has two parts: Part 1: San Diego Spa Website Conversion Strategy Review the complete San Diego Spa website and determine why visitors are not converting into bookings, memberships, or purchases. We need clear recommendations for: •⁠ ⁠Website and funnel architecture •⁠ ⁠Messaging and positioning •⁠ ⁠Headlines and calls to action •⁠ ⁠Offer visibility •⁠ ⁠Page structure and visual hierarchy •⁠ ⁠Trust-building elements •⁠ ⁠Mobile conversion •⁠ ⁠What should be redesigned, rewritten, removed, or emphasized The final recommendations must be specific enough for our designer and developer to implement. Part 2: Corporate Retreat Website and Offer Strategy Help us combine our San Diego Spa and San Diego Artistic House into premium corporate retreat packages and private day experiences, primarily for women-led teams, employee appreciation groups, leadership teams, and private organizations. Possible experiences may include: •⁠ ⁠San Diego Artistic House private day retreats •⁠ ⁠San Diego Spa experiences brought to San Diego Artistic House •⁠ ⁠A private San Diego Spa visit followed by San Diego Artistic House •⁠ ⁠Wellness, pool, art, photography, food, and team activities •⁠ ⁠Small overnight retreat options We need help creating: •⁠ ⁠Clear corporate retreat packages •⁠ ⁠Package names and positioning •⁠ ⁠Inclusions and premium add-ons •⁠ ⁠Target audiences •⁠ ⁠Customer benefits and outcomes •⁠ ⁠Website and landing-page architecture •⁠ ⁠Messaging and calls to action •⁠ ⁠Recommendations for using our existing photo and video content The experience must feel like a premium, fully curated team offering - not a house rental, pool party, or basic spa package. Budget and Project Structure The fixed budget for the complete project is $1,000. The work will be divided into several milestones, with each stage reviewed and approved before moving forward. This is initially a strategy project. Website development, graphic design, advertising management, and implementation may become separate future projects. Long-Term Opportunity We are looking for someone who may become a long-term marketing partner. If your strategy is strong, the packages are compelling, and we begin seeing improved conversions, we would be happy to continue working with you either hourly or project by project. Ideal Candidate You should have proven experience in: •⁠ ⁠Conversion rate optimization •⁠ ⁠Website and funnel strategy •⁠ ⁠Offer development •⁠ ⁠Customer psychology •⁠ ⁠Landing-page architecture •⁠ ⁠Direct-response messaging •⁠ ⁠Premium service positioning •⁠ ⁠Beauty, wellness, hospitality, retreat, or experience marketing Please do not apply if your primary service is only advertising management or social media posting. To Apply Please send: 1.⁠ ⁠A short explanation video of why you are a strong fit. 2.⁠ ⁠Two relevant case studies or work samples. 3.⁠ ⁠An example of a website or premium offer you helped improve. 4.⁠ ⁠Any measurable results you achieved. 5.⁠ ⁠A brief explanation of how you would approach these two connected projects. 6.⁠ ⁠Confirmation that you can work within the $500 fixed budget and milestone structure. To demonstrate your thinking, please answer one question: What would you evaluate first when a visually attractive spa website receives traffic but does not generate enough bookings or sales? We are looking for someone strategic, creative, commercially minded, and confident enough to challenge our assumptions while helping us turn these two businesses into clear, compelling, and profitable offers.