Creative Performance Designer – Image & Video

Creative Performance Designer – Image & Video European Multi-Language E-commerce Brand | AI + Manual Creative Production We are looking for a Creative Performance Designer / Creative Maker who knows how to create high-converting image and video creatives for e-commerce. This is not just a graphic design role. Your ads need to convert. We are not looking for someone who only makes beautiful content. The goal is to create creatives that generate clicks, sales and profitable growth. If your creatives convert, we are looking for a long-term collaboration. We want someone who can grow with us, learn our brands and markets, and become a key part of our creative production over time. You will create advertising content for multiple European markets and stores, using a combination of traditional/manual design and editing as well as AI-powered creative tools. Your responsibilities * Create high-converting static image ads, video ads and short-form content for Meta, Instagram, TikTok and other paid social channels. * Develop creatives from concept to final asset. * Create static ads, product ads, UGC-style creatives, video ads, hooks, scroll-stoppers, comparison creatives, promotional ads, product benefit creatives, testimonial/review creatives and retargeting creatives. * Create both handmade/manual creatives and AI-generated creatives. * Use AI where it improves speed, output or creative possibilities, without making every creative look obviously AI-generated. * Work with existing product photography, video footage, UGC and brand assets. * Generate new concepts using AI image and video tools where appropriate. * Edit videos and add subtitles, voice-overs, animations, overlays, hooks and calls-to-action. * Turn winning creatives into multiple new iterations and variations. * Analyze existing winning ads and use those learnings to develop new concepts. * Research competitor ads, trends and creative angles. * Adapt creatives for different customer awareness levels and funnel stages. * Work closely with our performance marketing team to continuously test and improve creative output. Localization across European markets An important part of this role is adapting creatives for different European markets. We operate multiple localized e-commerce stores across Europe. A creative that works in the Netherlands cannot simply be translated word-for-word and reused everywhere. You will be responsible for: * Translating and localizing ad creatives into multiple European languages. * Adapting wording, hooks, offers and messaging to the local market. * Making sure texts sound natural and native rather than machine-translated. * Adjusting currencies, prices, shipping messages, promotions and cultural references. * Creating multiple localized versions of winning creatives efficiently. * Maintaining brand consistency across different countries and stores. Depending on the campaign, creatives may need to be adapted for approximately 5–10 languages and 5–12 European stores/markets. What we're looking for * Experience creating performance-driven e-commerce creatives. * Strong understanding of what makes an ad convert. * Your ads need to convert. Performance is more important than making something that only looks good. * Experience with both static image creatives and video editing. * Strong understanding of Meta advertising creatives. * Experience with direct-response marketing is a major advantage. * Able to distinguish between a visually attractive creative and a creative that actually sells. * Fast and comfortable producing a high volume of creative variations. * Experience working with AI creative tools. * Comfortable combining AI workflows with Photoshop, Canva, Figma, Premiere Pro, CapCut, After Effects or similar tools. * Strong visual eye and attention to detail. * Able to follow brand guidelines while still testing new creative directions. * Good English communication skills. * Experience working with international or multilingual e-commerce brands is a strong plus. AI experience We actively use AI in our creative workflow. Experience with AI image generation, AI image editing, AI video generation, AI avatars/UGC, voice generation, automated localization, creative ideation, script generation, background replacement and product visualization is a plus. However, we are not looking for someone who simply enters prompts into AI tools. You should understand design, composition, branding, advertising and conversion principles independently of AI. AI is a tool to increase creative output, not a replacement for creative judgment. Performance mindset We want someone who thinks in terms of: Hook → Attention → Desire → Trust → Offer → CTA Again: your ads need to convert. You should be comfortable creating and testing different hooks, angles, headlines, offers, formats, visual styles, product benefits, objection handlers and calls-to-action. You should also be able to take a winning creative and create 10+ meaningful variations instead of simply changing the background colour or headline. Working with us We are a fast-growing European e-commerce company operating multiple localized stores. You will work in an environment where creatives are produced, tested and improved continuously. We care about quality, but also about speed, volume and performance. This is not intended as a one-off project. If your ads perform and convert, we want to work with you long term. The better the performance, the more creative responsibility and volume we can give you. Over time, this can grow into a role where you are responsible for a large part of our creative strategy, production and localization across Europe. To apply Please send: * A short introduction about yourself. * Your relevant e-commerce experience. * A portfolio with static and video ads you have created. * Examples of performance marketing creatives if available. * Examples of AI-generated or AI-assisted creative work. * Which design, video and AI tools you use. * Your availability. * Your hourly rate or preferred monthly/project-based compensation. Important: Please include examples of actual advertising creatives, not only branding, logos or general graphic design. Your ads need to convert. If they do, we are looking for a long-term collaboration.