Creative Strategist & Designer - DTC Food & Beverage Brand

I’m looking for a creative strategist who can handle both the copy and the design for a few static Meta ads for a DTC food & beverage brand. This isn’t a copy-only or design-only role - I need someone who can identify the right angle, write the hook and message, then turn the concept into a finished static ad. The goal is to create scroll-stopping, direct-response creatives that drive purchases while communicating the product’s value clearly and making the brand feel native to the feed. This is a fixed, one-time project: 5 static Meta ads, start to finish. What you’d be doing: Writing ad copy for each static, built around a strong opening hook, a clear consumer pain point/desire or product angle, and a CTA that earns the click/purchase Developing the creative concept and visual direction for each ad - not just dropping copy onto a template Designing the static ads themselves, including layout, typography, imagery, product presentation, hierarchy, and on-image messaging Creating 5 distinct creative angles rather than 5 minor variations of the same concept Working within Meta advertising policies and applicable food/beverage advertising guidelines, avoiding unsupported health, nutrition, or product claims Providing a short rationale for each concept: why the hook works, who it’s speaking to, and what psychological/consumer angle it’s leveraging Revising based on feedback until each creative is strong enough to launch Skills required: Direct-response copywriting - you know how to write a hook that stops a scroll, not just a headline that sounds nice Strong proficiency in Figma, Photoshop, Canva, or similar design tools, with an eye for what actually performs in a Meta feed vs. what simply looks good in a portfolio Experience creating DTC food & beverage ad creative specifically, or closely related DTC consumer brands Strong understanding of Meta creative strategy, including hooks, angles, pattern interrupts, offer communication, product benefits, social proof, curiosity, and purchase intent Familiarity with Meta ad policies and food/beverage advertising considerations, so we’re not stuck rewriting claims after the fact An eye for pattern interrupts - visual contrasts, unexpected headlines, product-focused compositions, UGC-inspired layouts, bold typography, and other techniques that don't immediately scream “ad” Comfortable working from a product brief, brand guidelines, customer research, and audience notes without needing everything spelled out Able to think strategically about why an ad should work, not just how to make it look polished What I’ll want to see: A portfolio of static Meta ads you’ve both conceptualized and designed, ideally for DTC food, beverage, CPG, or similar consumer brands Examples showing different creative angles and hooks - not just polished brand awareness work Performance data if you have it - CTR, CPC, CPA, ROAS, conversion rate, or other metrics - whatever proves the creative actually worked, not just looked good A short explanation of your role in each example: strategy, copy, design, or all three Fast turnaround and clear communication throughout If this sounds like your lane, send over 3-5 relevant samples and your rate for the project. Please include any performance results you’re able to share. Looking to move quickly on this.