Creative Strategist / Direct Response Copywriter

About us Maison Cosmetics is a fast-growing DTC skincare brand focused on premium, ingredient-led products for women 40+. We launched in the DACH market in January and have already converted more than 100,000 customers. We recently opened the US and our next phase is to keep growing steadily in DACH while cracking and scaling the US. Creative is the engine behind our growth. Paid social is our main acquisition channel and we are scaling across Meta, TikTok, Google and other channels. We produce a high volume of creative every week, supported by an AI-driven production team. The role We are looking for a Senior Creative Strategist who owns the creative pipeline end to end: from research and angle development, to scripts and briefs, to clear visual direction for our production team, to reading performance data and deciding what gets iterated next. This is not a copywriting role and not a designer role. You are the person who decides what we say, to whom, and why it will convert. What you will do Develop new direct response angles based on customer research, survey data, reviews and competitor intelligence Write high-converting scripts for UGC, VSL, founder and testimonial formats Brief and give clear visual direction to our AI-driven production team. Build and maintain a testing roadmap: hooks, angles, formats, hierarchy of what to test next Analyze creative performance and turn learnings into the next round of concepts Localize and adapt winning concepts across DACH and US markets Who we are looking for 3+ years of hands-on creative strategy for DTC brands with meaningful paid social spend Proven track record of concepts that scaled, ideally in beauty, skincare, supplements or health You think in angles and mechanisms, not in taglines Strong writing in English, native-level tone for the US market Comfortable working from data: post-purchase surveys, reviews, ad account performance Fast, high volume, iterative. You would rather ship ten concepts and learn than polish one for a week What we offer Full ownership of creative strategy for a brand that is already scaling, not a startup looking for product market fit Long-term, full-time contract with room to grow into creative leadership as we expand internationally Performance-based bonus on top of your base rate Direct line to the founders, no layers, decisions made same day Real budget behind your ideas, so your work gets tested at scale within days Details Type: long-term contract, full-time (40 hours per week) Rate: Competitive flat fee, plus performance bonus Location: fully remote. How to apply Please do not send a generic cover letter. Instead, include the following: Two or three ads you personally conceptualized that scaled. Tell us the angle behind each one and why you believe it worked. One angle you would test for us in week one, in three sentences. Look at our brand first: maisoncosmetics.com Your availability and your rate. Applications without a specific angle in point 2 will not be reviewed.