Creative Strategist — Full-Time | US/Canada Only | DTC Health & Wellness

**Creative Strategist — Full-Time | US/Canada Only | DTC Health & Wellness** **Read this before you apply** We are a fast-scaling direct response brand in a health and wellness niche. We are intentionally keeping our brand name out of this posting, we will share full details with shortlisted candidates. What we can tell you: we sell a real solution to a deeply emotional, high-intent problem, and our creative has to carry that emotional weight while staying compliant. The bottleneck is not media buying, it is creative volume and quality. We need a strategist who can out-think the feed, not just brief editors. Someone who lives in the research, knows the avatar cold, and turns reviews and forum mining into hooks that stop the scroll and sell. Our philosophy is Eugene Schwartz, not "trends." Mechanism-based selling, awareness and sophistication staging, avatar language fidelity, and relentless hook testing on stable body copy. If you think in angles, mechanisms, and belief shifts, keep reading. --- **The Role & What Success Looks Like** You own the creative pipeline end to end. Weekly, you will: - Ship **7 to 14 net-new concepts** per week (statics, video scripts, UGC briefs, advertorials, native angles) - Run deep avatar and competitor research, mining reviews, forums, and competitor teardowns for language and angles - Own the **testing roadmap**: structured hook testing on stable body copy, reading the data, killing losers, scaling winners - Brief and lead editors and UGC creators so output stays high without you touching every cut - Report on creative performance and feed insights back into the next batch You are measured on output volume, win rate, and contribution to scaled spend. Hit-makers move up fast here. --- **Non-Negotiables (please do not apply if these are not you)** - Based in the **US or Canada** - **3+ years** building DR creative at real, significant monthly scale (not $5K hobby accounts) - A **proven hit rate**, you can show specific ads you made that scaled - **Native Meta fluency**, you understand the ad account, structure, and how creative reads in the data - Ability to translate **organic and UGC** instincts into paid-ready, compliant DR creative - Comfortable in regulated/sensitive niches (health-adjacent, symptom-based framing, no reckless claims) --- **Paid Test Task (this is how you get hired)** We pay for this. It validates skill before we spend an hour interviewing. Once shortlisted, you will receive a full brief under NDA, including the product, the avatar, and our proven winning angles. The task itself is fixed: **Deliver within 48 hours:** 1. One static ad concept (copy + layout direction) 2. One video script (hook + body) 3. One UGC brief (creator instructions + talking points) 4. A 2-minute Loom walking us through your strategic rationale We are judging the thinking as much as the output. --- **Compensation & Upside** - Competitive base, paid monthly - **Win bonuses** tied to scaled winners - **Profit share** once you are established - Clear **title progression** (Strategist → Lead → Head of Creative) as we scale - Fully remote, async-friendly, real ownership, and a founder who ships fast and does not micromanage We pay A-players like A-players. If you are one, this is a seat worth taking. --- **Hiring Process (we respect your time)** 1. **Application + Loom screen** (you, 3 min) — 2 days to submit 2. **Shortlist + NDA**, then the full paid test brief is shared 3. **Paid test task** (48 hrs) — paid on completion 5. **Founder call** (30 min) — culture and vision fit 6. **Reference check + offer** (within 24 hrs of references) 7. **30-day paid probation** with clear milestones, then locked in **To apply:** Send your Loom screen, 2 to 3 ads you personally made that scaled (with rough spend/results), and the word "ANGLE" at the top so we know you read this.