Creative Strategist, Paid Social (0→1 Growth)

About the Role We're a women's wellness brand building a full-funnel Meta acquisition engine — top-of-funnel account, an avatar account, and a brand account. We have an advertorial in place and are lookin to launch others. We're looking for a Creative Strategist who has taken a brand's paid social program from a cold, unseasoned account to consistent, profitable scale — someone who thinks in funnels and data, not just "good ads." This is a hands-on, builder role. You won't be handed a mature account with years of data; you'll be building the audience, the creative system, and the measurement approach from close to zero. What You'll Own - Full-funnel creative strategy across three connected account types: advertorial/media (cold, TOF), a avatar (MOF, trust-building), and the core brand account (BOF, direct offer). - Creative testing systems — hooks, formats, angles, and iteration cadence that work for cold audiences with no purchase history to lean on. - Audience-building strategy that compensates for unseasoned pixels — using engagement, video view, and site-visitor signals to seed retargeting before purchase volume exists. - Navigating platform constraints specific to health & wellness advertisers — including Meta's restricted data-use tier for health/wellness accounts (limited optimization events, audience-building restrictions) and how to structure campaigns and creative around them. - Creative briefs and production coordination — translating funnel strategy into scripts, shot lists, and briefs for video/UGC creators, editors, and designers. What We're Looking For Proven 0→1 experience. You've launched and scaled a brand's paid social presence from a brand-new or reset ad account to meaningful, efficient spend — not just optimized an already-mature account. Deep Meta Ads fluency — you understand learning phase, optimization events, Aggregated Event Measurement, Advantage+ audiences, and how account-level restrictions (health/wellness, financial services, etc.) affect what you can and can't do. DTC or wellness/beauty category experience strongly preferred — you understand compliance-sensitive creative (health claims, testimonial/results imagery) and how to stay effective within those guardrails. Advertorial/media-style funnel experience — comfortable with "content that looks like content" TOF creative, not just direct-response product ads. Data literacy — comfortable reading pixel/Events Manager data critically, knows when platform-reported ROAS is unreliable, and can work with a backend/first-party measurement source instead. Strong creative instincts paired with strategic rigor — you can both come up with the hook and explain why it should work for this funnel stage and this audience. For your proposal: You can walk us through a specific account you took from zero to consistent scale — what the creative strategy was, how you built audiences before you had conversion data, and how you measured success.