Creative Strategist — Pet E-Commerce Brand (US + Europe)

Hello, We're a fast-growing pet enrichment brand with a hit product and a proven playbook across TikTok Shop, Meta, and multiple marketplaces in the US, UK, and EU. We're looking for a Creative Strategist who can think like a marketer and execute like a designer — someone who joins the team and owns a monthly slice of our creative production. What you'll do Every month, we set a target number of creatives across organic content, paid ads, and everything in between. You'll be responsible for a portion of that output — from concept to finished asset. We have a tremendous library of assets: b-roll, UGC, product footage, and real performance data on what converts. Your job is to turn that library into a creative factory — replicating what works, generating new angles, and constantly feeding the machine with fresh ideas backed by data. Concretely: • Edit short-form videos for TikTok, Reels, and paid placements • Create static images and ad creatives for Meta and other channels • Develop new creative angles and hooks based on performance data • Iterate on winning creatives to extend their life across formats and markets Who you are • Proven experience with e-commerce brands in the USA and Europe — you understand both markets • Pet brand experience strongly preferred — you deeply understand the psychology of pet parents: what makes them stop scrolling, what makes them trust, what makes them buy • A marketer's brain with a designer's hands — you don't just make things look good, you make them convert • Strong video editing and image creation skills (your tools are your choice — results are what matter) • Comfortable with volume: you can produce consistently, month after month, without sacrificing quality How to apply (read carefully — this is mandatory) 1. Send a link to ONE folder containing examples of: paid ads (video and static), organic videos, and organic images you created. Applications without work examples will not be reviewed. 2. Start your application with these three lines, in this sentence" I READ UPWORK JOB POSTS" This tells us you read the whole post. Applications that skip this will be filtered out automatically. We move fast, we test everything, and we're building something big in the pet space. If that sounds like your kind of team — show us what you've made. Goodluck!