Creative Strategist (AI VSL & Native Specialist)

🫧 About Us Sovely is on a mission to make laundry cleaner, safer, and simpler. We create powerful, non toxic laundry detergent sheets that deliver outstanding cleaning performance without harsh chemicals, plastic waste, or bulky detergent bottles. We're a fast growing DTC brand that scales primarily through Meta advertising. A large part of our creative strategy revolves around VSLs and direct response advertising. We move fast, test aggressively, and continuously launch new creative concepts. 🎯 About the Role We're looking for an experienced Creative Strategist with deep expertise in AI generated VSLs & Native Ads. Your primary responsibility will be developing high converting AI video sales letters that can compete with the best performing direct response ads in ecommerce. You'll combine market research, customer psychology, competitor analysis, and AI workflows to create winning concepts that our production team can turn into high performing video ads. If you've built successful AI VSLs before and understand what makes people stop scrolling and buy, we'd love to hear from you. 🧠 Your Core Responsibilities 1️⃣ AI VSL Research & Strategy Research winning AI VSLs across Meta, TikTok, YouTube, and other advertising platforms. Analyze competitors to identify high performing hooks, structures, angles, offers, and storytelling frameworks. Research customer reviews, comments, Reddit discussions, and competitor feedback to uncover objections, frustrations, and buying motivations. Continuously discover new AI tools, prompting techniques, and production workflows that improve creative output. Build and maintain an inspiration library of successful AI VSLs, hooks, scripts, and creative concepts. 2️⃣ AI VSL Creative Development Create detailed production briefs for every AI VSL. Each brief should include: Winning hook Complete script Story flow Scene by scene breakdown AI image prompts AI video prompts Voiceover direction Visual references Editing instructions Sound design suggestions CTA Offer integration Production timeline Our goal is to make every brief detailed enough that an editor can produce the creative with minimal questions. 3️⃣ Performance Optimization Review creative performance weekly. Identify why winning creatives succeed. Iterate on hooks, scripts, pacing, visuals, and offers. Develop multiple variations from successful concepts. Continuously improve our AI VSL production process. 📊 Success Looks Like 3 to 5 production ready AI VSL briefs every week. A constant pipeline of fresh concepts backed by customer research. Winning creatives consistently entering our Meta testing pipeline. AI VSLs that outperform traditional UGC and static creatives. Fast turnaround without sacrificing quality. 🧩 What You Bring Extensive experience creating AI generated VSLs for ecommerce brands. Strong understanding of direct response copywriting and consumer psychology. Proven experience writing high converting hooks, scripts, and offers. Deep knowledge of Meta advertising creative best practices. Experience using AI creative tools such as ChatGPT, Claude, Midjourney, Google Veo, Runway, Kling, Flux, ElevenLabs, HeyGen, or similar platforms. Ability to think strategically while moving quickly. Strong communication and organizational skills. Experience in DTC ecommerce is highly preferred. 🚀 Why You'll Love Working With Us Build AI first advertising for one of the fastest growing laundry brands. Own the creative strategy behind hundreds of Meta ads. Work directly with founders in a fast moving performance marketing team. Flexible remote work with significant creative freedom. Opportunity to shape how AI VSLs are used at scale in ecommerce. 📩 How to Apply Please send us: Examples of AI VSLs you've created. Links to ads you've worked on that generated strong performance. Ad manager results of clients you've worked with The AI tools you use in your workflow. A short explanation of your creative process, from research to final production brief. Any performance metrics or case studies you can share. We're looking for someone who has already proven they can create AI VSLs that drive conversions, not someone who's just experimenting with AI.