Creative Strategist (Video Background) Position

DESCRIPTION We’re looking for a Creative Strategist with a strong video editing background to develop high-performing creative concepts for paid social. This role blends strategy, research, copywriting, and hands-on editing, working closely with our Growth and Creative teams to translate insights into ads that convert. You must be able to produce performance-driven video & image ads, craft compelling angles, write clear briefs, and leverage AI tools to accelerate ideation and execution. A portfolio demonstrating direct-response performance wins is required. What You’ll Do Creative Strategy & Performance • Develop creative concepts, angles, and hooks aligned with performance goals, customer personas, and client goals. • Write clear, creative briefs for editors/designers (ad creative briefs, UGC briefs, production briefs, VO scripts). • Build strategic plans outlining creative direction and testing timelines. • Advise the Growth Strategist on winning angles and creative decisions. • Oversee deliverables from ideation → execution → testing → results. • Analyze paid media performance and turn insights into actionable creative recommendations. • Conduct competitive intel, social media trends research, social listening • Adjust, iterate, or sunset concepts based on data—not ego. • Ideally, create full-funnel experiences (ad → landing page). Quality Control • Sign off on all creatives before testing, ensuring they follow performance principles, brand guidelines, and contain zero typos. Workflow & Research • Join client meetings alongside the Growth Strategist to present learnings and next steps. • Conduct competitive intel, trend monitoring, and social listening. • Deeply research customer demographics and psychographics using Reddit, FB groups, comments under ads, and organic content. • Identify natural-language patterns, sentiment, objections, and emerging angles. Innovation & Best Practices • Stay up to date with top creators, performance frameworks, and industry methodologies. • Encourage and train the team in adopting new technologies and AI tools. • Share best practices, resources, and educational opportunities with the creative team. Hiring & Team Contribution • Participate in hiring editors/designers. • Review test tasks and assist in designing them. Technical & Tool Expertise • Edit videos quickly and at high quality using Adobe CC (alternative tools are accepted, please let us know what you use) • Actively use AI and process-simplification tools (e.g., VEO 3.1, Veed.io, ElevenLabs, Arcards, ChatGPT). • Use research tools (Atria, Foreplay, AdSpy) to identify winning formats and angles. • Ideally, have experience working efficiently within project management systems (Asana, ClickUp, Jira, Notion, Confluence). • deally, have experience managing assets through Pics.io, Frame.io, and stock libraries. • Maintain and optimize tool subscriptions for the creative team. What You Must Bring Hard Skills • 1.5–2+ years as a Creative Strategist or Senior Paid Media Video Editor. Additional experience providing strategy for designers or creating static deliverables is preferable. • Proven track record of producing high-performing direct-response ads. • Strong copywriting for paid ads, UGC scripts, and production briefs. Ideally, experience writing copy for the funnels and/or VSLs. • Ability to storyboard for UGC and production-level shoots. • Video editing proficiency (Adobe CC, or other tools) and ability to deliver fast, highquality iterations. • Hands-on experience with AI creative tools. • Familiarity with research tools, version control tools, and project management software. Soft Skills • Love for social media • Clear communication • Storytelling & persuasion • Data-driven thinking • Collaboration & diplomacy • Creativity with a performance mindset • Strong organization & time management • Extreme attention to detail • Adaptability • Proactive problem-solving • Continuous learning & curiosity Non-Negotiables • Must be hands-on with editing (not only strategy). • Must be able to produce winning ad creatives (portfolio required). • Must demonstrate real examples of using AI tools in your workflow.