Creative Strategist & Video Editor — Meta Ads for 4 DTC E-Commerce Brands (Long-Term)
Worldwide
We run 4 e-commerce brands (outdoor, wellness, lifestyle, education) and are scaling our in-house creative team with freelancers. We're looking for one Creative Strategist who can think, write, and edit — not just an editor pushing pixels. What you'll do Build winning Meta video ad concepts (9:16, 15–40 sec) (sometimes VSL'S) Every concept = 1 body + 3 different hook variants Write the scripts yourself (DE or EN — DE only if native or very strong) Edit the videos and mix in AI-generated shots (Sora / Runway / Veo / Hedra) or our own Software Tool. Re-cut and brand-adapt competitor videos into our own Hit the quality bar of our AI agency references (we'll share examples) Output target: ~5 concepts × 3 hooks per week for our main product You're a fit if you Have shipped Meta video ads that actually scaled (please show me) Know the difference between a hook, a body and a CTA — and why Can do your own target audience research before writing Understand Meta's 2026 ad policies (multimodal review, personal attributes, health claims) Are comfortable working across multiple brands and switching tone Take feedback fast and ship the next round You're not a fit if you Need a script handed to you Use template hooks and "amazing benefits" copy Don't know what implied transformation means How to apply Drop 2–3 links to Meta video ads you made (best performers, with rough numbers if possible) In one sentence: what makes a hook actually work? Skip the "I am very passionate" intro — go straight to the work We pay per concept (3 hooks = 1 concept). Long-term, weekly pipeline, fast approval cycles. The right person grows into a strategy lead role.
- More than 30 hrs/weekHourly
- 6+ monthsDuration
- IntermediateExperience Level
$9.00
-
$12.00
Hourly- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:10 to 15
- Last viewed by client:4 weeks ago
- Interviewing:1
- Invites sent:2
- Unanswered invites:1
About the client
- HKGHong Kong9:52 AM
- $23K total spent12 hires, 8 active
- 1,563 hours
Explore similar jobs on Upwork
How it works
Create your free profileHighlight your skills and experience, show your portfolio, and set your ideal pay rate.
Work the way you wantApply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
Get paid securelyFrom contract to payment, we help you work safely and get paid securely.
About Upwork
- 4.9/5(Average rating of clients by professionals)
- G2 2021#1 freelance platform
- 49,000+Signed contract every week
- $2.3BFreelancers earned on Upwork in 2020
Find the best freelance jobs
Growing your career is as easy as creating a free profile and finding work like this that fits your skills.
Trusted by